Marketing Strategist - Acquisition or ECM

Bread Financial•Plano, TX

1d•Hybrid

About The Position

The Marketing Strategist assists in delivering best in class, branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data-driven insights and vertical expertise, the Strategist assists the Marketing Manager in development of marketing strategies for assigned market segments, brand partners or verticals and independently coordinates execution of those strategies. As a team, the Strategist and Manager develops acquisition or existing cardholder marketing activities that drive strong, sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Profit. The Strategist works closely with their leader, peers, multiple internal groups and external agencies/vendors to develop and scale marketing programs.

Requirements

High School Diploma or GED.
5+ years of experience in Marketing, Finance, Project Management, Advertising, Communication, Business Management, or related fields.

Nice To Haves

Bachelor’s Degree in Marketing, Finance, or related field of study or equivalent, relevant work experience
Experience in building marketing plans and strategies for credit cards/payments
Experience in financial services marketing
Proven track record of managing successful marketing campaigns, including strong project management skills and the ability to coordinate, prioritize, communicate and drive execution across cross functional, matrixed teams
Proficient using Microsoft Excel, including formulas, filtering, pivot tables, and lookup functions to analyze large datasets and support marketing strategy and decision making

Responsibilities

Oversees the management of program strategy brief execution, participates in stakeholder meetings and coordinates campaign analysis. Maintains the team's marketing calendar and results tracker as needed. Strong task prioritization and coordination skills needed.
Leads the execution of campaign strategies, partnering with cross-disciplinary teams. Ensures campaigns are timely and flawless, adhering to legal and regulatory standards. Reviews marketing collateral manages program timelines, and coordinates across matrix organization. Prioritizes tasks and manages multiple campaigns simultaneously.
Provides cost and revenue information to ensure alignment on marketing investment decisions. Works to ensure campaigns fulfill strategic objectives and drive profitable use of marketing funds.
Assists with development of campaign performance reporting and continuous monitoring. Compiles and contribute to marketing campaign hindsight analyses and insights to prepare for results sharing across internal and external stakeholders.
Key contributor in developing monthly, quarterly, and annual marketing plans for specific verticals/products. Identifies optimization opportunities for programs to maximize performance and achieve KPIs. Supports Manager in addressing campaign needs and strategic initiatives. Identifies new program ideas, manages marketing programs, coordinates meetings and reports on results.
Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni-channel marketing materials. Assist with teams’ implementation of necessary legal, compliance and other required regulatory practices and/or documentation to mitigate execution errors and mitigate regulatory concerns.

Benefits

medical
prescription drug
dental
vision
other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability)
Six weeks of 100% paid parental leave
401(k) plan
11 paid holidays
Flexible Time Off (FTO) program
80 hours of Paid Sick and Safe Time (“PSST”)
40 hours of Illinois PSST
40 hours of Illinois Paid Leave
annual incentive bonus