Marketing Strategist, P&C Marketing Leader

IMA Financial Group•Atlanta, GA

1d•Hybrid

About The Position

The Marketing Strategist, P&C Marketing Leader role involves devising and executing marketing strategies within client verticals, developing content strategies with business units and sales, and delivering qualified leads to sales. This position acts as the Voice of the Client, providing expertise on prospect and client interactions throughout the purchase process. The role is responsible for creating annual and quarterly marketing plans, developing marketing and creative briefs for the Creative Team, and overseeing the execution and delivery of marketing and sales materials. Additionally, the Marketing Strategist will measure and report on the pipeline effectiveness of marketing initiatives and provide real-time feedback, analysis, and suggestions across the entire marketing funnel.

Requirements

7-12 years progressive marketing experience
Bachelor’s degree required
Previous experience managing lead/revenue generation activities
Ability to prioritize nebulous and/or competing priorities
Data-driven and experience in analytics-based reporting
Familiarity with basic web analysis tools such as Google Analytics
Experience in digital ad buying, social, DSP, search
Excellent written and verbal communication skills

Nice To Haves

MBA preferred
Some overnight travel required (10%)

Responsibilities

Supports and demonstrates IMA’s core values
Values and understands the importance of diversity, equity, and inclusion among all IMA associates
Devises and executes marketing strategy within client verticals
Develops content strategy with business units and sales
Delivers qualified leads to sales
Acts as Voice of the Client, and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process
Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing
Develops compelling and clear marketing and creative briefs for execution by Creative Team
Responsibility for execution and delivery of marketing and sales materials
Measures and reports on pipeline effectiveness for marketing initiatives
Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel