Marketing Strategist

Nebraska Medicine•Omaha, NE

1d•Hybrid

About The Position

Nebraska Medicine is seeking a Marketing Strategist to lead marketing and communications planning for several specialty service lines, including Dermatology, Plastic and Reconstructive Surgery, Dreams MedSpa, Facial Plastics, and Truelsen Eye Institute. In this role, you will partner with service line leaders to identify opportunities, develop strategic marketing plans, and collaborate with our Marketing & Communications team to bring campaigns and patient stories to life. This is an opportunity to combine strategic thinking, creative storytelling, and strong relationship management to help attract new patients and support a positive patient experience. You will manage multiple projects and competing deadlines while working with a collaborative team that values expertise, teamwork, and results. This is a hybrid position with a designated workspace at the Durham Outpatient Center (ECCP) and an expectation to spend approximately a half or full day at Dreams MedSpa to learn its services, experience the environment, and capture content for social media. The Marketing Strategist acts as the department's primary liaison to assigned service line(s). They develop and maintain strong relationships with clients, understand their needs, objectives & expectations. Lead a multidisciplinary team in the development of marketing and communications strategies and tactics that deliver value and generate results. Develop an annual marketing and communications plan for assigned service line(s) and be accountable for the implementation of plans and tactics. Utilize market data and data intelligence in understanding the service line business and the significance of strategic positioning, audience targeting, consumer behaviors and message consistency.

Requirements

Six years of experience in marketing, public relations, or communications required.
Demonstrates progressive evolution of skills through career progression required.
Bachelor's degree in marketing, business administration, communications or related field required.
Understand enterprise and service line(s) strategies and priorities required.
Possess a thorough understanding of market data, competitive intelligence, target audiences, consumer behaviors, client feedback and other tools necessary to develop strategies that deliver value and results required.
Candidate must live in Nebraska or Iowa.
Must be able to work on campus.

Nice To Haves

Health care experience preferred.

Responsibilities

Lead marketing and communications planning for several specialty service lines.
Partner with service line leaders to identify opportunities and develop strategic marketing plans.
Collaborate with the Marketing & Communications team to bring campaigns and patient stories to life.
Manage multiple projects and competing deadlines.
Act as the department's primary liaison to assigned service line(s).
Develop and maintain strong relationships with clients, understanding their needs, objectives & expectations.
Lead a multidisciplinary team in the development of marketing and communications strategies and tactics that deliver value and generate results.
Develop an annual marketing and communications plan for assigned service line(s) and be accountable for the implementation of plans and tactics.
Utilize market data and data intelligence in understanding the service line business and the significance of strategic positioning, audience targeting, consumer behaviors and message consistency.