Marketing Strategist - Service Line

Texas Children's Hospital•Houston, TX

11h

About The Position

The Marketing Strategist leads marketing efforts for assigned service lines, developing and implementing strategic annual marketing plans in partnership with managers and directors. The plans aim to increase awareness and patient volume among consumer and physician audiences. The role also includes team leadership, system-wide brand management, physician-specific marketing, and monthly measurement. Working with administrative and physician leads, the strategist develops omnichannel plans that address business needs and drive organizational revenue. The role coordinates campaigns and designated marketing initiatives, aligns marketing plans with service-line objectives, and works with creative services to keep digital channels current.

Requirements

Bachelor’s degree in business, marketing, or a related field.
At least 4 years of progressive marketing or communications experience.
Detailed knowledge of marketing principles and tactics, strategic planning, direct marketing, and creative development.
Digital media and marketing experience, including paid search, digital display, email marketing, social media, and reporting.
Experience working with executive leadership.

Nice To Haves

Master’s degree in business, marketing, or a related field.
Previous healthcare experience.
Agency experience.

Responsibilities

Serve as the strategic marketing lead for assigned service lines.
Work with administrative and physician leads to create omnichannel marketing plans that address business needs and drive revenue.
Plan, facilitate, attend, and participate in meetings and other events as needed.
Provide expertise in SEO/SEM, social media, website revisions, omnichannel marketing plans, and reporting.
Provide strategic direction and fresh thinking to drive business results.
Integrate effective marketing planning with each service line’s business objectives.
Work with the creative services team to keep digital channels up to date for assigned service lines.
Create, implement, and measure annual marketing plans for key priorities.
Determine and manage marketing needs and lead designated marketing initiatives.
Coordinate the creation, implementation, production, and measurement of marketing campaigns to support goals and objectives.