Marketing Strategist

University of Kansas Medical Center • Kansas City, MO

22h • $60,800 - $91,200 • Hybrid

About The Position

The Marketing Strategist is a key collaborator in the Office of Communications at KU Medical Center, developing and supporting plans to advance academic, research and outreach goals. The strategist moves fluidly between analysis, planning and creative development, working closely with clients and colleagues to deliver results that meet strategic objectives, timelines, budgets and brand standards. The position leads the development and execution of digital advertising campaigns and brings creativity and strategic vision to support projects extending across social media, email marketing, web and other media. This position reports to the Associate Director of Digital Communications.

Requirements

• High School diploma or GED equivalent
• Three (3) years of full-time professional experience with demonstrated experience developing and executing marketing strategies and analyzing marketing campaign performance.
• One (1) year of experience managing paid digital advertising campaigns through platforms such as Google Ads, Meta Ads Manager, or LinkedIn Campaign Manager.
• Experience developing marketing assets, including writing effective advertising, web or social copy.
• Experience using an email marketing platform (such as Emma, MailChimp or Constant Contact) to distribute and evaluate marketing communications.
• Experience coordinating multiple projects simultaneously and managing timelines, stakeholders and deliverables.
• Communication
• Computer literacy
• Collaboration
• Organization
• Interpersonal skills
• Project management
• Facilitation
• Attention to detail
• Adaptability

Nice To Haves

• Bachelor’s degree in journalism, communications, design, marketing or a related area of study.
• Five (5) years of full-time professional experience in marketing, including collaborating with colleagues and/or clients, optimizing campaigns based on KPIs and reporting on outcomes.
• Experience using audience data, market research or campaign analytics to inform marketing recommendations.
• Experience creating marketing strategies for a variety of projects, such as print and digital advertising, email marketing, multimedia content, etc., with proven conceptual and creative abilities.
• One (1) year of experience developing marketing campaign plans, project timelines and budgets.
• One (1) year of experience evaluating campaign performance using platform analytics or reporting tools.
• Advanced knowledge of content best practices and digital accessibility standards.
• Experience with CRM principles and tools.
• Proficient in Adobe Creative Suite, with demonstrated ability to follow brand standards.
• Experience working with creative teams (e.g., graphic design, photo, video).
• Digital marketing certificate (e.g., Google Ads or Meta/Facebook).
• Experience in health care or higher education settings.

Responsibilities

• Facilitate the planning and delivery of marketing campaigns, including creating project plans, supporting content development through copywriting and coordination of graphic design resources and managing campaign execution in platforms such as Meta, LinkedIn and Google Ads.
• Coordinate meetings, project timelines and approval workflows for assigned projects.
• Manage budgets funded by departmental clients; oversees the spend-down of funds and provides timely documentation for reconciliation.
• Engage with clients and communications and marketing colleagues to fully understand needs and goals and to develop cross-platform marketing strategies that ensure cohesive and effective performance across email, organic social, web, print and other tactics.
• Develop key insights about target audiences, conducts market research and consult with clients about audience segmentation and list management.
• Monitor campaign performance and report on KPIs to evaluate effectiveness and adjust strategies as needed.
• Evaluate new trends and technical platform features to ensure that the medical center is following best practices.
• Ensure digital marketing content complies with institutional accessibility standards and content best practices.
• Support the Office of Communications and One KU initiatives, assists with additional projects as needed.

Benefits

• health, dental, and vision insurance
• health expense accounts with generous employer contributions
• Employer-paid life insurance
• long-term disability insurance
• various additional voluntary insurance plans
• Paid time off, including vacation and sick
• ten paid holidays
• One paid discretionary day is available after six months of employment
• paid time off for bereavement, jury duty, military service, and parental leave is available after 12 months of employment
• A retirement program with a generous employer contribution
• additional voluntary retirement programs (457 or 403b)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED