Marketing Strategist

Geisinger•Work from home (Pennsylvania), PA

1d•Remote

About The Position

Responsible for developing and leading the implementation of marketing, communications and/or digital engagement plans and projects for assigned internal stakeholders, lines of business, and/or functional departments to advance and achieve Geisinger’s strategic priorities and business objectives. Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Requirements

Bachelor's Degree- (Required)
Minimum of 5 years-Related work experience (Required)
Computer Literacy
Critical Thinking
Organizing

Nice To Haves

Bachelor's Degree-Marketing/Public Relations (Preferred)

Responsibilities

Plans, research, and performs analysis to develop a comprehensive marketing/communications/digital engagement strategy for internal clients.
Uses analytical and critical thinking to interpret data to understand and respond to industry and market trends as they relate to relevant clients.
Produces a matrixed, cross-functional team of marketing, communications, and digital engagement experts to implement their plans.
In partnership with clients, develops proactive strategies, plans, and initiatives to achieve Geisinger’s priorities and objectives.
Understands the business objectives of the organization at the enterprise, business unit, departmental, institute, and regional level and applies that understanding to strategy development.
Identifies, evaluates, and recommends audience, market, product, program and/or service opportunities based on market/audience need and translate those needs into a value-added marketing/communication/digital strategy.
Working in a matrixed environment, leads a team of cross-functional marketing, communications, and digital engagement experts to co-create tactical plans and successfully deploy and evaluate them. Uses department resources efficiently.
Keeps abreast of the external and internal environmental trends that could impact the strategy such as regional competitive environment, clinical advances, technological enhancements, employment trends, and industry trends.
Monitors for issues that may negatively affect Geisinger’s brand or operations.
Partners with dedicated project managers to implement plans and monitor progress.
Tracks and reports process and outcome metrics for assigned projects and plans. Metrics might include leads or conversions for new patients or members, cost per lead/conversion, number of physician referrals, revenue generated, enhanced preference and awareness, number of media hits, ad equivalency, event attendees, employee engagement data, GHP member satisfaction, earned media share of voice, web traffic or social media engagement.
Establishes themselves as a trusted advisor to clients and manages client expectations through transparent and frequent communications and collaboration.
Presents recommendations, plans, status reports and metrics to clients and leadership.