Marketing Strategist - Transportation

Daktronics•Home Office, SD

23h•Remote

About The Position

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture, and support bold, eye-catching digital LED display technology and audio systems. Our products bring excitement to professional, college, and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work, and play. As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none. About the Opportunity Daktronics is seeking a Marketing Strategist to own and drive the marketing agenda for our Transportation business segment overseeing Aviation, Mass Transit and I ntelligent Transportation System verticals. This is a strategic, high-impact role for a marketing professional who thrives at the intersection of market insight, business strategy, and creative execution. You will develop and lead an integrated, ROI-driven marketing strategy for the Transportation vertical aligned with Daktronics' global marketing framework and business growth objectives, while working closely with sales, product, and market development teams to build pipeline, grow the business, and strengthen our position in the market. This is not a support role. You will bring vision, structure, and measurable results to one of Daktronics' important and evolving business segments.

Requirements

Seven (7)+ years of B2B marketing experience with demonstrated ownership of strategy, campaigns, and measurable business outcomes.
Proven ability to develop and execute integrated marketing strategies aligned to business growth objectives.
Strong understanding of demand generation, pipeline marketing, and sales alignment in a B2B environment.
Experience with marketing automation platforms, CRM systems (Salesforce preferred), and digital marketing channels.
Data fluency comfortable building business cases, tracking ROI, and translating metrics into strategic recommendations.
Excellent communication and stakeholder management skills across sales, product, and executive audiences.
Fluent in English, written and verbal.
Bachelor’s degree in Marketing , Business, Mass Communication, Journalism, or related field.
Ability to work independently and lead initiatives in a distributed, cross-functional environment.
The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment. This requirement will be verified through a motor vehicle record (MVR) check conducted in accordance with applicable federal, state, provincial, and local laws.
Ability to travel approximately 10% (air and ground) which may include weekends.

Nice To Haves

Experience with Aviation, Mass Transit and I ntelligent Transportation System Industries.

Responsibilities

Develop and lead the annual and quarterly marketing strategy for the Transportation vertical, aligned to segment business goals and Daktronics' global marketing framework
Own competitive positioning, messaging architecture, and segment value proposition
Drive go-to-market strategies for new products, solutions, and initiatives from planning through launch and sustainment
Identify market development opportunities and translate them into actionable marketing initiatives
Build and maintain a deep understanding of the Transportation market - customers, competitors, trends, and regulatory landscape
Contribute Transportation vertical insights to Daktronics' broader global marketing planning process
Own and execute integrated marketing campaigns across digital, events, email, social, and paid media channels
Lead persona development, customer journey mapping, and segmentation to sharpen targeting and engagement
Drive lead generation, nurturing, and conversion programs in close alignment with sales priorities
Deploy account-based marketing (ABM) approaches for high-value prospects and key accounts
Define and track campaign KPIs including pipeline contribution, revenue influenced, MQL volume, and marketing ROI
Identify gaps in the sales enablement toolkit and develop assets aligned to the customer buying journey
Partner with Sales to improve marketing effectiveness at every stage of the funnel
Support programs that improve customer acquisition, retention, and lifetime value
Translate market and customer intelligence into actionable insights for sales and product teams
Ensure all Transportation vertical marketing reflects Daktronics brand standards with consistency and creative excellence
Partner with Creative teams to develop compelling, on-brand materials across all channels and formats
Oversee content strategy for the vertical - thought leadership, case studies, product collateral, and digital assets
Champion the Transportation vertical narrative internally and externally
Lead marketing initiatives from concept through execution with clear timelines, ownership, and accountability
Manage segment marketing budget with discipline, ensuring spend is aligned to business priorities and ROI expectations
Leverage marketing tools including project management platforms, CRM, marketing automation, and DAM systems
Track, analyze, and report on campaign performance — providing insights and recommendations to continuously improve effectiveness
Support annual and quarterly planning and budgeting processes
Partner with the Transportation Market Segment Leader to align marketing strategy with business priorities and growth targets
Collaborate with Product Management on product launches and market introduction strategies
Work with Trade Shows & Events team to align tradeshow and events participation with broader vertical marketing strategy
Coordinate with the Director of Marketing and other teams on strategy, timelines, resources, and priorities
Serve as the marketing voice for the Transportation vertical in cross-functional discussions