Marketing Strategist, Principal - Medicare and Medi-Cal
About The Position
The Marketing Strategist, Principal supports the Medicare and Medi-Cal Markets by bringing together cross-functional Brand and Marketing teams, along with Digital and Customer Experience partners, to align on business challenges and goals and develop integrated marketing strategies. The role develops consolidated reporting on marketing initiatives and serves as the business’s primary point of contact for issues outside Growth Marketing, coordinating solutions across the broader Brand and Marketing team. It also works with the Measurement Team to create timely reporting on initiatives captured in the marketing playbook. The position is part of the Growth and Integrated Marketing team, which supports market growth strategies and creates measurable, integrated brand and marketing plans. The strategist works closely with senior leaders on complex projects, influences strategic direction and planning, and may represent the Senior Director in meetings or presentations. The role follows a hybrid workplace model, typically requiring in-office work two days per week for most teams.
Requirements
- Bachelor’s degree, or a high school diploma/GED plus four years of additional relevant experience in lieu of a degree.
- At least 10 years of prior relevant experience.
- Significant experience working for a health insurance company, with strong working knowledge of Medicare and Medi-Cal marketing.
- Demonstrated experience building and executing marketing strategies and plans.
- Effective storytelling skills and ability to create impactful presentations for executive and sales leadership.
- Strong influence and communication skills, including the ability to work across Brand and Marketing to capture plan details, goals, and results.
- Highly detail-oriented, very organized, and a strong self-starter.
Nice To Haves
- Master’s degree in business administration or a related field.
Responsibilities
- Define marketing approaches for complex initiatives aligned with line-of-business priorities.
- Lead development of integrated go-to-market plans across channels and stakeholders.
- Synthesize market, consumer, and performance data to inform strategic direction.
- Influence planning and prioritization discussions with clear analysis and recommendations.
- Guide cross-functional teams on execution approaches for high-impact initiatives.
- Distill complex problems, connect strategic insights, and develop resolutions aligned with strategic growth targets.
- Create PowerPoint communication materials that visualize the story and influence decisions.
- Work with Senior Director and Senior Principal leaders on the direction of large-scale, complex projects.
- Challenge and influence senior leaders’ thinking and help drive strategy based on insights.
- Present to Directors and Vice Presidents when appropriate and attend meetings on behalf of the Senior Director, Growth and Integrated Marketing.
- Create an integrated view of the Medicare marketing plan, including goals and results, when appropriate.
- Coordinate cross-functional Marketing, Brand, Digital, and Customer Experience partners to align on business challenges, goals, and marketing strategy.
- Serve as the business’s single point of contact for issues outside Growth Marketing and coordinate solutions across Brand and Marketing.
- Work with the Measurement Team to develop timely reporting on initiatives captured in the playbook.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
