Marketing Strategist, Enterprise Initiatives & Thought Leadership

Vanguard • Malvern, PA

2d • Hybrid

About The Position

We are seeking a seasoned Senior Marketing Manager to lead strategic marketing efforts across enterprise initiatives and thought leadership programs. This role is instrumental in shaping Vanguard’s B2C strategy for high-priority campaigns such as Expense Ratio Reduction and Investor Choice, while also architecting a department-wide thought leadership roadmap that amplifies Vanguard’s voice across Personal Investor, Advice, and Wealth Management audiences. You will collaborate cross-functionally with product teams, Brand, PR, Investor Research, Strategic Communications, and Business SMEs to uncover client needs and internal insights, translating them into compelling, outcome-driven campaigns. This role demands a visionary marketer with a proven ability to drive net-new strategy in complex, matrixed environments, and to influence senior stakeholders across the organization.

Requirements

• Minimum eight years related work experience, three years of marketing experience.
• Broad knowledge of Vanguard's investment product line-up and an understanding of the overall investment markets.
• Undergraduate degree in Marketing or equivalent experience required.

Nice To Haves

• Graduate degree preferred.

Responsibilities

• Define and lead enterprise-wide marketing strategies that align with business objectives, drive growth, and elevate Vanguard’s brand positioning.
• Build and execute a scalable thought leadership strategy and content development ecosystem that positions Vanguard as a trusted authority across key client segments.
• Partner with senior leaders, product marketing, communications, and business units to ensure enterprise initiatives are seamlessly integrated into broader marketing efforts.
• Direct the organization to execute multi-channel campaigns (web, email, social, events, webinars) that deliver measurable impact and resonate with target audiences.
• Leverage industry trends, competitive intelligence, and consumer insights to inform strategic planning and content development.
• Develop and own a robust measurement framework to evaluate marketing effectiveness, track KPIs, and optimize performance.
• Ensure all marketing activities meet compliance, legal, and audit standards, maintaining rigorous controls and governance.
• Craft high-impact materials and presentations that articulate marketing strategy, performance, and value to senior stakeholders.
• Provide strategic guidance and mentorship to junior team members, fostering a culture of excellence, collaboration, and continuous learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees