Thought Leadership Manager

Baker Hughes • Houston, TX

1d • Hybrid

About The Position

The Thought Leadership Manager role at Baker Hughes is crucial for enhancing the organization's global brand by establishing its authority in select markets and new competitive spaces, particularly within "The Energy Equation." This position involves recognizing key industry trends, driving external communication strategies to improve reputation and influence stakeholders, and supporting strategic business priorities. Baker Hughes, a company with over a century of experience and a global presence in more than 120 countries, provides technology and solutions to industrial and energy customers worldwide. The company is dedicated to "rewriting The Energy Equation™" by making energy safer, cleaner, and more efficient for people and the planet. Baker Hughes is actively transforming the future of energy, deploying industry-leading technologies and services. Their inventions have revolutionized energy for over a century, and they continue to apply their expertise to make oil and gas safer, cleaner, and more efficient. The company emphasizes investing in the health and well-being of its workforce, fostering talent, and developing leaders. They are committed to creating a diverse and inclusive environment, believing that their people are at the heart of their success and that everyone should be able to bring their authentic selves to work. They see themselves as makers, inventors, and leaders who tackle tough challenges to pave the way for a new energy future.

Requirements

• 8+ years of experience in brand strategy, marketing, communications, or related disciplines within corporate, agency, or consulting environments.
• Proven experience with brand strategy, messaging frameworks, and cross‑functional stakeholder management.
• Strong analytical, strategic thinking, and written communication skills.
• Strong curiosity about new ideas and how things work together
• Brand positioning, messaging, and narrative development
• Executive‑level communication and storytelling
• Strong project leadership and cross‑functional collaboration

Responsibilities

• Leading external and internal research for recognizing industry trends as they are developing. The goal is for Baker Hughes to be ahead of the curve, establishing the company as the leader within the context of The Energy Equation.
• Using the research to develop a compelling, differentiated position and narrative for Baker Hughes across select industries. The goals are to shape a thought leadership platform for Baker Hughes executives, build a consistent narrative for the company in chosen markets, and create a reputation for Baker Hughes as the “go-to” company for insight, direction, and forward thinking.
• Developing and managing differentiated content strategies that elevate brand reputation, executive visibility, and thought leadership.
• Collaborate with PR, Marketing, and other functions to develop integrated campaigns, media moments, and reputation management initiatives.
• Supporting key external announcements, including corporate milestones, strategic partnerships, and major product releases.
• Build the research channels to measure Baker Hughes’ progress against competitors. This is not brand equity research; rather, it is a method to understand developing trends that will impact both Baker Hughes’ markets and the competitive mix.
• Create compelling and differentiated content for Baker Hughes marketing and communications channels, for example, social media, web, events.
• Maintain dashboards and reporting mechanisms to evaluate program effectiveness.

Benefits

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits
• Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k)
• Choice of coverage options that best suit your needs
• Comprehensive and competitive benefits package
• Additional forms of compensation such as bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees