Freelance B2B Thought Leadership Copywriter

inBeat Agency

About The Position

We’re a strategy-led creative team supporting a global leader in consumer intelligence. Our job is to turn complex insights into clear, engaging LinkedIn content that actually resonates with professional audiences. We’re looking for a Copywriter with strong editorial instincts, someone who can take research-heavy reports and turn them into sharp, compelling narratives while maintaining accuracy and elevating the brand’s voice.

Requirements

2–4+ years of experience in B2B copywriting, editorial, or thought leadership content
Strong ability to translate research-heavy or complex material into clear, engaging messaging
Excellent command of tone, structure, and narrative flow
High attention to detail and commitment to accuracy
Experience writing for LinkedIn or professional audiences
Ability to produce high-quality short-form content at scale
Familiarity with LLMs (AI tools) as a workflow and QA support tool

Nice To Haves

Background in: Editorial writing Trade publications or journalism Corporate communications or insights-driven content
Experience working with: Research reports Data-driven content Trend analysis
Ability to balance clarity, credibility, and creativity
Experience working in a remote, cross-functional environment

Responsibilities

Insight Translation & Copywriting Interpret research reports and translate them into clear, concise, and engaging LinkedIn content
Ensure all messaging is 100% accurate and aligned with source material
Distill complex ideas into digestible, insight-led short-form copy
Maintain consistency with established tone of voice, content pillars, and brand guidelines
Content Development (LinkedIn Organic) Write copy across multiple formats, including: Static posts and infographics (data-led, concise messaging) Carousel posts with strong narrative flow and storytelling elements Motion content adaptations derived from static assets
Narrative & Thought Leadership Develop content with narrative depth and conceptual clarity
Elevate content beyond templated formats into something more distinct and engaging
Balance credibility, clarity, and creativity in all deliverables
Collaboration & Process Work closely with a Creative Strategist to execute against established content strategy
Apply strategic thinking to execution, with opportunities to contribute ideas
Occasionally support direct client requests (rare, depending on timezone alignment)
Deliver work within timelines while managing multiple content pieces simultaneously