Thought Leadership Specialist

Baker Hughes • Houston, TX

1d • Hybrid

About The Position

The Thought Leadership Specialist is responsible for shaping and strengthening Baker Hughes' global brand by collecting data and assisting in the development of thought to position the company across select markets and within a new competitive space. This role supports Baker Hughes’ leadership in The Energy Equation™ by conducting research to recognize key industry trends and stakeholder needs, helping to develop external communications strategies that enhance reputation and influence stakeholder perception, and supporting strategic business priorities. Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide, with over a century of experience and a global footprint in more than 120 countries, aiming to make energy safer, cleaner, and more efficient for people and the planet.

Requirements

• 8+ years of experience in research, marketing, communications, or related disciplines within corporate, agency, or consulting environments.
• Proven experience with brand strategy, messaging frameworks, and cross‑functional stakeholder management.
• Strong analytical, strategic thinking, and written communication skills.
• Strong curiosity about new ideas and how things work together.
• Experience in brand positioning, messaging, and narrative development.
• Executive‑level communication and storytelling skills.
• Strong project leadership and cross‑functional collaboration abilities.
• Ability to simplify complex ideas into clear, compelling frameworks.

Responsibilities

• Conduct the research to recognize industry trends as they are developing, working with the Manager, Thought Leadership and across the organization.
• Develop and execute external communications strategies using research to create a compelling, differentiated position and narrative for Baker Hughes across select industries.
• Shape a thought leadership platform for Baker Hughes executives, build a consistent narrative for the company in chosen markets, and establish Baker Hughes as a 'go-to' company for insight, direction, and forward thinking.
• Assist with developing and managing differentiated content strategies that elevate brand reputation, executive visibility, and thought leadership.
• Collaborate with PR, Marketing, and other functions to develop integrated campaigns, media moments, and reputation management initiatives.
• Support key external announcements, including corporate milestones, strategic partnerships, and major product releases.
• Build research channels to measure Baker Hughes’ progress against competitors and understand developing trends impacting markets and competitive mix.
• Create compelling and differentiated content for Baker Hughes marketing and communications channels (e.g., social media, web, events).
• Maintain dashboards and reporting mechanisms to evaluate program effectiveness.
• Support strategic business priorities by incorporating the digital strategy and narrative into ongoing work related to the Six Strategic Priorities.

Benefits

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits
• Eligibility to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k)
• Choice of coverage options that best suit your needs, with amounts related to benefit elections, base salary level, and plan requirements
• Comprehensive and competitive benefits package
• Eligibility for additional forms of compensation such as bonuses subject to the terms of applicable benefit plans or policies

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees