Marketing Strategist, Enrollment

Abilene Christian University•Abilene, TX

About The Position

‌ Role Overview Relationship manager → build and maintain strong, collaborative partnerships with key stakeholders in Enrollment, Advancement and university leadership. Subject-matter translator → someone who develops deep knowledge of either Enrollment or Advancement so they can speak both “languages” (Marketing + Enrollment/Advancement). Strategic antenna → spotting opportunities, gaps, or pivots because they understand the goals and pressures of their assigned division. Bridge-builder → creating intentional pathways for collaboration between Marketing’s creative/PM teams and Enrollment/Advancement teams. Partner to the PM → they handle the what and why (strategy, relationship, goals), while the PM handles the how and when (project execution, timelines, deliverables). Focus Area: Enrollment The Marketing Strategist for Enrollment champions prospective student-focused initiatives, serving as the primary marketing partner to the Enrollment team. By developing deep subject-matter expertise in recruitment goals and student decision-making, the strategist ensures marketing efforts are impactful, aligned, and continuously improving. Each Marketing Strategist is paired with a Project Manager. Together, they function as a strategic and executional team: The Marketing Strategist owns the strategic relationship with stakeholders, becoming a subject-matter expert in either Enrollment or Advancement. They identify opportunities, shape campaign direction, and ensure Marketing’s work supports institutional goals. The Project Manager ensures effective execution of initiatives, managing timelines, resources, and deliverables in partnership with creative, content, and digital teams. This partnership provides stakeholders with proactive marketing guidance and reliable delivery. ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law. ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets. Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions. As a current employee, it will be determined if you need an additional background check upon your hire. Abilene Christian University is the premier university for the education of Christ-centered, global leaders, offering an exceptional education to about 6,700 students annually from 51 states and territories, and 42 nations. This private, comprehensive university, founded in 1906 in Abilene, Texas, offers 88 baccalaureate majors that include more than 175 areas of study, 77 areas of study in master’s degree and specialist programs, and five doctoral programs. It has been ranked as one of the top institutions in the nation for undergraduate research, undergraduate teaching, first-year experiences, service learning, study abroad and learning communities. ACU’s mission is to educate students for Christian service and leadership throughout the world. ACU Dallas, a branch campus in Addison, Texas, is the home of the university’s online undergraduate, graduate, and professional programs. Questions? Contact Human Resources at [email protected] or call 325-674-2359.

Requirements

Bachelor’s degree in marketing, communications, or related field.
2-4 years of experience in marketing, account management, or higher education.
Strong organizational skills with the ability to balance multiple priorities.
Excellent communication, presentation, and relationship-building abilities.
Comfort with ambiguity and a builder’s mindset, able to help develop new processes and roles in real time.

Nice To Haves

Knowledge of digital marketing tools, CRM, and analytics platforms preferred.

Responsibilities

Serve as the primary point of contact for assigned business area(s), managing day-to-day communication and requests.
Develop deep expertise in business area(s) priorities, culture, and metrics of success.
Contribute to annual and ongoing marketing planning by identifying opportunities for growth, alignment, and impact.
Evaluate live campaigns and recommend pivots or adjustments to maximize results.
Surface opportunities for new campaigns that advance business area priorities
Partner with project managers to oversee the execution of marketing initiatives, ensuring deadlines and goals are met.
Map and maintain visibility of current marketing initiatives to create a clear, shared picture of activity across the university.
Facilitate collaboration between Marketing and Enrollment/Advancement, ensuring stakeholders feel heard while championing Marketing’s best practices.
Monitor campaign performance, analyze data, and share insights that inform continuous improvement.
Ensure all communications align with ACU’s brand promise and institutional priorities.
Develop expertise in Enrollment priorities, audiences, and success metrics to serve as a trusted advisor.
Partner with the Enrollment team to bring visibility and alignment to all prospective student-focused marketing activity.
Manage campaigns that support recruitment and yield, including digital ads, social media, viewbooks, print collateral, acceptance packets, email campaigns, etc.
Identify opportunities to enhance existing efforts and propose new campaigns, tools, or collateral that strengthen the prospective student experience.
Monitor enrollment trends and campaign performance to recommend strategies and adjustments that increase engagement, applications, and yield.