Marketing Specialist

Bohler • New York, NY

39d • Hybrid

About The Position

Create Marketing That Drives Growth Marketing is more than promoting a brand—it's creating meaningful connections, telling compelling stories, and helping a business grow. At Bohler, we're looking for a creative, organized Marketing Specialist who enjoys bringing ideas to life. From planning events and developing content to uncovering market opportunities, you'll play a key role in delivering the marketing initiatives that support our Northeast regional business. If you're energized by juggling a variety of projects, enjoy blending creativity with data, and are excited about using emerging technologies like AI to work smarter, we'd love to meet you.

Requirements

• Bachelor's degree in Marketing or related field (or equivalent experience)
• 3+ years of marketing experience, preferably in professional services, B2B, or AEC
• Proficient in InDesign
• Excellent writing and communication skills
• Strong organizational skills with the ability to manage multiple priorities
• A creative mindset backed by curiosity, attention to detail, and a passion for continuous improvement

Responsibilities

• Planning and coordinating regional events, sponsorships, and marketing campaigns
• Partnering with our communications team in creating engaging content for social media, email marketing, blogs, and case studies
• Developing brand messaging that resonates with clients and supports business growth
• Researching target markets, industry trends, and competitive insights to identify new opportunities
• Tracking campaign performance and using analytics to measure success and improve future initiatives
• Leveraging AI tools and emerging marketing technologies to streamline workflows, enhance content, and improve marketing effectiveness
• Collaborating with teammates across Marketing and Communications to execute integrated campaigns
• Supporting proposal development and marketing materials when needed

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) match of 1:1 up to 6%
• Paid time off and holidays
• Eligibility for bi-annual performance bonuses, and annual salary reviews/adjustments
• Office and company-wide events that provide a fun atmosphere
• Wellness programs, paid maternity/paternity leave, bereavement leave, life insurance, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level