Marketing Specialist

AmeriLife•Tupelo, MS

About The Position

The Marketing Specialist supports day-to-day marketing execution with a focus on video content creation and social media management. This role is responsible for producing engaging content, maintaining an active social presence, and supporting marketing campaigns that build brand awareness and engagement.

Requirements

Bachelor’s degree in Marketing, Communications, Film Production, or a related field, or equivalent experience.
1–3 years of experience in marketing, videography, or social media coordination.
Working knowledge of video editing software and design tools.
Experience supporting or posting to branded social media accounts.
Understanding of basic videography and storytelling principles.
Familiarity with major social media platforms and analytics tools.
Strong verbal and written communication skills.
Organized, detail-oriented, and able to manage multiple tasks.
Creative mindset with ability to adapt and learn.

Responsibilities

Assist with planning, shooting, and editing video content for marketing campaigns and social media.
Execute approved social media strategies across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
Schedule posts and maintain content calendars to ensure consistent activity.
Monitor performance metrics and assist with reporting and insights.
Stay informed on basic social media trends and content best practices.
Collaborate with internal teams to support overall marketing goals.
Maintain video equipment and digital assets.
Respond to comments and messages in alignment with brand voice guidelines.