Marketing Specialist

DMA - DuCharme, McMillen & Associates, Inc.

25d • Onsite

About The Position

The Marketing Specialist supports the development and execution of strategic marketing campaigns and initiatives to drive brand awareness, lead generation, and customer engagement. This role collaborates with internal teams to deliver high-quality marketing content and experiences, and contributes to divisional marketing strategy and planning. This position is ideal for a motivated marketer with 2–3 years of B2B experience who thrives on organization, learning, and growth.

Requirements

• Bachelor’s degree in Marketing, Communications, PR, Journalism, or a related field
• 2-3 years of B2B marketing experience (professional services experience preferred)
• Basic understanding of marketing principles, digital channels, and content creation
• Proficiency in Microsoft Office (Word, PPT, Excel, Outlook) required
• Ability to leverage AI for research and content drafting
• Team-oriented with the ability to collaborate effectively with colleagues
• Strong critical thinking skills with a proactive approach to identifying and resolving challenges
• Ability to work independently and collaboratively
• Strong prioritization, organizational, and project management skills
• Ability to manage time effectively, meet deadlines, and adapt to changing priorities

Nice To Haves

• Familiarity with multi-channel marketing tools and platforms such as Google Analytics and HubSpot preferred
• Experience with project management software such as ClickUp, Asana, Monday, or similar

Responsibilities

• Support the development and execution of strategic marketing campaigns and initiatives.
• Manage projects and workflows in ClickUp to ensure deliverables stay on schedule.
• Assist in the creation and distribution of digital and print content, leveraging AI tools to transform subject matter input into content drafts.
• Assist in campaign reporting using HubSpot and Google Analytics.
• Collaborate with internal teams and centralized marketing groups to execute campaigns.
• Work with marketing leaders to prioritize and manage marketing activities.
• Collect and analyze marketing data to identify trends and opportunities.
• Ensure marketing materials comply with brand standards and regulatory guidelines.
• Support team collaboration and participate in training activities.
• Perform other duties as assigned.

Benefits

• Employee stock ownership program eligibility begins on day one of employment (ESOP contribution is targeted at 6% of your annual compensation)
• Company paid parental leave
• Generous time off package
• Multiple benefit plans, eligibility begins on day one of employment
• Culturally focused on work/life balance, and the overall wellness of our employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level