Marketing Specialist

Hose Master LLC•Euclid, OH

About The Position

Join a family-owned & operated company with 42+ years of stability & growth with industry-leading products that are 100% manufactured in the USA! Headquarters in Cleveland OH with regional facilities in Houston TX, Atlanta GA, and Reno NV, Hose Master is North America’s largest manufacturer of flexible metal hose and metal bellows expansion joints, with over 450,000 square feet of manufacturing space. Founded in 1982, Hose Master has established itself as the first choice in metal hose and metal expansion joints for industrial markets including power generation, refining and petrochemical, steel, pulp and paper, chemical processing, marine and offshore, liquid terminals, and bulk material handling. We are passionate about providing customer-driven designs, manufacturing excellence, and superior service. Innovation and application expertise are the cornerstones of our identity and the fuel for our growth. The Marketing Specialist will support the Marketing department’s lead generation and digital marketing functions. This position will serve as a key contributor to the marketing department’s programs and initiatives by driving traffic through web leads, trade show management, digital marketing, and marketing campaign efforts.

Requirements

Understanding of search engine optimization
Social media marketing
Strong organizational skills
Excellent grammar and language skills
High attention to detail
Above-average interpersonal communication skills
Exceptional visual and written commutation skills
Bachelor’s degree in communications, marketing, advertising, or similar
Idea-driven self-starter
Ability to start a project and see it through to completion

Nice To Haves

Google Analytics certification is a plus

Responsibilities

Maintain and optimize the CRM platform, including developing targeted marketing campaigns, generating reports and dashboards, tracking sales opportunities, and ensuring a high level of data accuracy.
Coordinate, plan, and promote the company’s scheduled trade shows while tracking expenses and ROI.
Improve the company’s existing website through SEO, enhanced usability, and increased conversion rates.
Utilize and analyze data (such as Google Analytics) to recommend and implement strategic promotional activities and website improvements.
Monitor, leverage, and record leads in the CRM originating from web forms and industrial resources.
Produce sales enablement tools, such as top-player target lists and industry playbooks.
Create targeted email campaigns to boost customer engagement and awareness; use the CRM to develop targeted email lists.
Support the internal and external promotion of marketing campaigns and programs.
Manage customer information updates in the CRM and ERP system.
Develop and expand a technical understanding of the company’s products and their applications.