Marketing Specialist

Crowe Soberman • Toronto, ON

3d • Hybrid

About The Position

Crowe Soberman LLP is one of the largest public accounting and advisory firms in Canada. We provide audit, tax, advisory and risk services to small- or medium-sized businesses, individuals, not-for profit organizations and public companies. As a mid-sized firm based in Toronto, we can focus on building close relationships with clients to learn more about their goals and help them achieve them. Our core motto is “Passionate people producing meaningful results.” We are seeking an enthusiastic results-oriented individual to contribute to Crowe Soberman’s digital growth by crafting compelling proposals and managing our CRM activities. With a focus on business development, the Marketing Specialist will play a key role in achieving the firm’s growth objectives through the creation of strategic marketing collateral including newsletters, social media copy, and internal communications.

Requirements

• Post-secondary degree or equivalent experience in Business, Marketing, Advertising, or Communications
• Minimum 2 years of related work experience in marketing or business development
• Ability to thrive under pressure and produce results in time sensitive situations
• Skillful in Microsoft Office: Word, PowerPoint, and Excel
• Strong copywriting and editing skills
• Knowledge of CRM best practices and marketing automation experience
• Familiar with proposal writing and execution
• Ability to work overtime as needed

Nice To Haves

• Professional services experience is an asset
• Digitally driven
• Strong problem-solving and critical thinking skills
• Strong collaboration skills
• Strong attention to detail and multitasking skills

Responsibilities

• Contribute to Crowe Soberman’s thought leadership through creation, authorship, and editorial review
• Collaborate with cross-functional teams to gather information and synthesize RFP requirements into clear written content
• Build and execute external communications across automated channels, create tailored distribution lists for social media targeting, and e-blast campaigns through our CRM platform
• Support the continuous improvement of our email and digital campaigns through data analysis
• Support marketing initiatives through the creation of various forms such as surveys, sponsorship requests, etc.
• Coordinate and execute sponsorship request process
• Willingness to learn new platforms, including developing proficiency in Sitecore for web content management and leveraging Google Analytics to interpret SEO metrics and optimize site performance
• Support internal events onsite, ensuring consistent brand experience
• Additional administrative tasks, as needed, to support the Marketing team

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree