Marketing Specialist

PLANET FITNESS•Boston, MA

4d•Onsite

About The Position

The Marketing Specialist is responsible for planning, executing, and optimizing integrated marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth. This role blends strategic planning with hands-on campaign management across multiple channels, focusing on key areas of Local Marketing Partnerships, Member Communications, and Club-Level Marketing objectives across our 70+ clubs in Alaska, Florida, Georgia, Oregon, South Carolina, Puerto Rico and Ontario Canada.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
3–5+ years of marketing experience, preferably in retail, hospitality, or franchise environments.
Experience managing local marketing campaigns and community partnerships.
Experience with CRM, SFMC.
Proficient in Microsoft Office Suite.

Nice To Haves

Proficient in Spanish

Responsibilities

Develop and execute localized marketing plans to increase new member sign-ups and trial conversions from walk-ins, referrals, and community outreach.
Evaluate and build relationships with local businesses, schools, and community organizations for cross-promotions.
Coordinate sponsorships and local events to increase brand awareness.
Execute grand openings, anniversary events, and new class launches.
Maintain consistency in messaging, signage, and in-club promotions.
Analyze member behavior and implement campaigns to reduce churn.
Develop email campaigns to increase engagement and attendance and reduce churn.
Address emergency/scheduled closures to our member base.
Ensure current offers are aligned with local media messaging.
Update posted and in club digital signage.
Order additional collateral for separate marketing initiatives.