Marketing Specialist

Valiantys

4d • Hybrid

About The Position

Valiantys is seeking a Marketing Specialist to support the success of regional marketing initiatives that strengthen brand presence and drive business growth across North America. In this role, you will contribute to the planning and execution of integrated campaigns, webinars, and in-person events, ensuring a high level of organization and impact. You will represent Valiantys at select events, engaging with attendees and partners to foster strong relationships and maintain a positive, professional brand image. Additionally, you will support the localization and delivery of marketing content tailored to North American audiences, helping ensure relevance and effectiveness in the region. This role offers the opportunity to build hands-on experience in marketing operations, including day-to-day team support and performance reporting, while developing a well-rounded understanding of marketing strategy and execution.

Requirements

• 4–6 years of experience in a related marketing role, with demonstrated impact in campaign and event execution
• Bachelor’s degree or equivalent combination of education and experience
• Experience coordinating marketing campaigns and events
• Familiarity with marketing automation, design, and CRM tools (e.g., HubSpot, Canva, Salesforce, etc.)
• Strong project management and organizational skills
• Analytical mindset with experience in marketing reporting and performance tracking
• Excellent written and verbal communication skills
• Ability to work cross-functionally in a matrixed, global organization
• Detail-oriented and process-driven
• Proactive and solution-oriented
• Strong collaboration and stakeholder management skills
• Comfortable balancing strategic context with tactical execution
• Ability to manage multiple priorities in a fast-paced environment

Responsibilities

• Coordinate and execute integrated marketing campaigns targeting North American audiences (email, webinars, paid media, content syndication, partner campaigns, etc.)
• Support field marketing initiatives aligned with regional growth objectives
• Plan and manage logistics for regional events (trade shows, Atlassian events, webinars, executive roundtables, partner events)
• Collaborate with Sales and Delivery to ensure event follow-up, lead routing, and pipeline tracking
• Manage campaign timelines, deliverables, and stakeholder communications
• Track campaign performance and provide post-campaign analysis
• Provide project management support for North American marketing initiatives
• Coordinate with Brand and Content teams to localize and adapt global assets for the North American market
• Ensure alignment between campaign messaging, regional priorities, and Valiantys positioning
• Maintain marketing calendars and campaign documentation
• Support the development and deployment of sales enablement materials in collaboration with Sales and Delivery teams
• Support marketing automation and CRM processes (lead uploads, segmentation, workflows, data hygiene)
• Monitor campaign performance metrics (MQLs, SQLs, pipeline contribution, ROI, engagement metrics)
• Prepare regular marketing performance reports for regional leadership
• Ensure accurate tracking, tagging, and attribution of marketing activities
• Help optimize processes for campaign execution, lead management, and reporting
• Maintain dashboards and ensure data consistency across systems
• Partner closely with Sales to align campaigns with pipeline goals and account priorities
• Partner closely with Delivery to showcase expertise, customer success stories, and event participation
• Partner closely with Global Marketing to adapt global initiatives for North America
• Partner closely with Brand & Content teams to ensure consistent messaging and visual identity
• Facilitate communication between regional and global stakeholders
• Support joint marketing initiatives with Atlassian and strategic partners
• Collaborate with the Brand and Content teams to deploy thought leadership, case studies, blog posts, whitepapers, and campaign assets
• Ensure brand consistency across regional events, presentations, and partner-facing materials
• Execute regional content initiatives in alignment with Valiantys’ global brand strategy
• Coordinate content contributions from Delivery and subject matter experts to highlight regional expertise

Benefits

• Competitive compensation with an annual performance-based bonus
• Comprehensive Health Insurance
• 401(k) with Company Match
• Generous Paid Time Off (PTO) - 4 weeks per year, plus public holidays
• A flexible remote work policy
• A multicultural and international team environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree