Marketing Specialist
About The Position
We are seeking an innovative and driven Marketing Specialist – Workshop Concepts to join our team. As the leading national supplier of automotive replacement parts for European vehicles, our company is a trusted business partner to more than 10,000 specialty automotive repair shops across the country. In this role, you will execute marketing strategies that enable our nationwide network of partner shops to offer exclusive services to their customers, enhancing their business growth and customer experience. This enthusiastic and highly organized individual must have excellent customer service skills, a strong positive attitude towards teamwork, Office Suite computer skills and experience with Adobe Creative Suite. This position requires the ability to speak and write concisely, manage tasks that contribute to the overall success of SSF’s Workshop Concept, interact with customers and vendors by telephone, and email. This position is hybrid with occasional travel to attend and contribute to the success of our customer events.
Requirements
- Superb organizational skills
- Thorough understanding of social media platforms including Instagram, Facebook and LinkedIn
- Strong customer service skills and positive attitude as a team player
- A willingness to learn, support and execute as a team
- Strong understanding of digital marketing, social media, and online customer engagement.
- Excellent communication and interpersonal skills, with the ability to build relationships with vendors and customers.
- Proven track record of executing successful marketing programs.
- Minimum 2-3 years of experience in marketing, preferably in automotive or B2B environments.
- Analytical mindset with proficiency in marketing analytics and reporting tools
- Office Suite: Outlook, MS Word, MS Excel, MS Teams, PowerPoint
- Adobe Creative Suite
Nice To Haves
- Design experience in Adobe Creative Suite is preferred
- Experience with product merchandising and retail environment enhancements is a plus
- Adobe, Canva
Responsibilities
- Collaborate with marketing team, vendors, customers and buying group to schedule and execute marketing activities in coordination with the overall workshop concept strategy.
- Collaborate with internal teams to promote and facilitate exclusive logistical support offerings, including roadside assistance, made possible through our membership in a national buying group.
- Oversee the selection and distribution of promotional merchandise and interior design items that elevate the look and presentation of repair shops, helping partners differentiate themselves in the market.
- Coordinate internally the presentation of the material offerings and effectively communicate through email, phone, digital campaigns the components the program will offer the shops.
- Work closely with sales and business development teams to expand and strengthen our nationwide network of partner repair shops.
- Organize workshops, training sessions, and resource materials to help partner shops maximize the benefits of our exclusive services.
- Monitor and analyze the impact of marketing initiatives, providing regular feedback and recommendations for continuous improvement.
- Manage support programs that empower partner shops to leverage web and social media platforms, driving online visibility and customer acquisition.
- Schedule technical training events through social media and utilize available content from events to increase online presence.
- Assist with marketing design projects such as sales flyers, company magazine, customer incentives, training materials, etc.
- Travel to customer events and contribute to the overall experience for our customers.
Benefits
- Opportunity to shape innovative service offerings that transform the industry and deliver real value to partners and customers
- Collaborative culture with strong support for professional development and growth
- Competitive compensation and benefits package
- $1000 for each employee you refer to SSF who is active for 6 months of employment (managers are excluded)
- Up to 19 days of accrued paid time off annually
- 8 paid holidays
- 401(k) match up to 4%
- Medical/Dental/Vision insurance
- Flexible spending account
- Employee Assistance program
- Employer Paid Basic Life Insurance and AD&D
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
