Marketing Specialist

GrapeTree Medical Staffing•Milford, IA

21d•Hybrid

About The Position

Are you looking for a job where the work you actually want to do – growing an audience, running campaigns that perform, and creating design work you're proud to share – makes a real impact? At GrapeTree Medical Staffing, we connect nursing and allied healthcare professionals with the nursing homes, assisted living facilities, and other healthcare communities that count on them. Every campaign you run helps support real patient care. You'll own our social presence, run digital advertising across social and Google, manage the job postings that bring new talent to us, help bring our employee programs to life, and design creative that makes people stop scrolling. If you like variety, ownership, and seeing your work make a measurable difference, this job is for you! Here are the details: You'll join a close-knit marketing team responsible for strengthening the GrapeTree and CareEvo brands, engaging our key audiences, and supporting company growth. Because we're a lean team, you'll have real ownership over your core work and the flexibility to jump in and support your teammates when the moment calls for it. This role combines creativity, communication, project management, and digital marketing skills to help bring campaigns, content, and company initiatives to life.

Requirements

Bachelor's degree in marketing, communications, journalism, or a related field or equivalent experience in a role such as Social Media Manager, Marketing Coordinator, Content Creator, Brand/Creative Coordinator, Graphic Designer, Public Relations, or Corporate Communications
Hands-on experience managing social media for a brand or organization, creating content, and engaging an audience
Experience running and optimizing paid digital campaigns on social (Meta), search (Google), or job boards (Indeed) and comfort using performance data to decide what's working and what isn't
Graphic design experience and proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Excellent written and verbal communication skills
Highly organized, detail oriented, and able to manage several projects at once
Ability to work in a flexible, fast-paced environment
Multitasking and time management skills
Stay current on marketing trends, emerging technologies, and industry best practices

Nice To Haves

Familiarity with analytics and tracking tools (GA4, Meta Pixel, or campaign dashboards)
Direct experience with Indeed or other recruitment/job board advertising
Email marketing experience
Photography and/or videography skills
Internal or corporate communications experience

Responsibilities

Create content and manage our presence across Facebook, Instagram, LinkedIn, YouTube, and more; and truly engage, from responding to comments and monitoring conversations to staying on top of Google reviews.
Plan, run, and optimize paid campaigns across social and Google, watching performance closely and adjusting to get the most out of every dollar.
Own our presence on Indeed and other job boards, writing and optimizing postings that help the right healthcare professionals find us.
Produce graphics, digital content, presentations, and video that look sharp and stay on brand.
Help plan and bring to life the events and initiatives that keep our team connected.
Supporting email marketing and company communications
Helping create sales enablement materials
Jumping in on other marketing projects as priorities shift
Assist with planning and executing employee events