Marketing Specialist (Marketing Communications Professional II)

San Diego State University • San Diego, CA

4d • Onsite

About The Position

The Marketing Specialist plays an important role in creating engaging game-day experiences and building excitement around San Diego State University Athletics. Under the direction of the Senior Associate Athletics Director of Marketing & New Media, this position develops and implements marketing efforts for volleyball, swimming & diving, lacrosse, and water polo, including marketing and advertising plans, promotional schedules, game production, video boards, and strategies designed to increase attendance and ticket revenue. The position also supports football and men’s basketball promotions, coordinates appearances and game-day involvement for the SDSU Band and Spirit Squads and supports special events and the Aztec Kids Club. Working collaboratively across Athletics and the university, the Marketing Specialist helps strengthen fan engagement and create memorable experiences for the Aztec community.

Requirements

• Equivalent to a bachelor's degree in a related field and two years of relevant experience.
• Working knowledge of and ability to design and implement marketing plans for sports and manage multiple tasks/projects simultaneously
• Proficiency in basic office support software (Microsoft Office Suite)
• At least two years of full-time experience in a collegiate athletics marketing environment.
• Experience supervising band and/or spirit squads.
• Familiarity with San Diego State University system, and regional, national, and San Diego sports markets.
• Ability to understand the importance of initiating cooperation with promotional marketing within context of SDSU Athletics’ marketing.
• Working knowledge of and ability to: Effectively supervise students and/or part-time staff
• Utilize Photoshop or InDesign
• Utilize social/new media
• Valid California Driver’s License or the ability to obtain one within 30 days of hire.

Nice To Haves

• An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.

Responsibilities

• Develop and implement marketing plans, promotions, and strategies for assigned sports to increase attendance, ticket revenue, and fan engagement.
• Coordinate game-day marketing for assigned sports, including video boards, music, promotional giveaways, group experiences, and overall game-day atmosphere, while assisting with football and men’s basketball promotions.
• Coordinate SDSU Band and Spirit Squad involvement in games and special events, including appearances, uniforms, travel needs, and marketing support.
• Coordinate the Aztec Kids Club, including memberships, communications, special promotions, events, membership materials, and efforts to increase participation.
• Support Athletics marketing efforts through social media, budget coordination, campus event committees, and collaboration with student workers, volunteers, and campus partners.

Benefits

• 15 paid holidays, vacation, and sick leave.
• CalPERS pension plan with retiree healthcare, and reciprocal agreements with other California public retirement systems, including the UC.
• Medical, dental, and vision options at low or no cost.
• CSU tuition fee waiver for employees and eligible dependents.
• FlexCash, life and disability insurance, legal and pet plans.
• Access to the library, campus events, employee groups, and volunteer and social activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level