Marketing and Communications Specialist II

University of Florida•Gainesville, FL

About The Position

This position is responsible for producing news and feature stories for various publications, managing social media channels, co-managing college webpages, and developing digital campaigns. The role involves collaborating with faculty, staff, students, and leadership to identify compelling stories, ensure consistent messaging, and optimize digital platforms. The specialist will also analyze performance data to inform communication strategies and stay current with digital trends and best practices.

Requirements

Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience.
Must be well-versed in Associated Press style.
Valid Driver's License.

Nice To Haves

Strong reporting and writing skills, with journalism training
Experience producing multimedia content, including photography, video and social media storytelling.
Knowledge of SEO and expertise in social media execution and management tools
Ability to meet deadlines and handle multiple tasks
Proficiency with Microsoft Word, Excel, PowerPoint, WordPress, other content management systems
Superior spelling, punctuation and grammatical skills; proficient in Associated Press style
The ability to plan, organize and coordinate work assignments independently
Creative thinking and emotional intelligence
Demonstrated ability to work as part of a team toward organizational objectives
Experience communicating complex scientific, research, health care or academic topics to broad audiences
Demonstrated ability to analyze performance data and translate insights into actionable communications strategies

Responsibilities

Produces news and feature stories for print and electronic publications, including alumni magazines and the college's website.
Builds relationships with faculty, staff, students, and trainees to identify compelling stories and stay informed about college initiatives.
Covers special events such as gift announcements, awards presentations, and student events.
Develops content using various formats including written articles, news releases, blogs, newsletters, photography, video, and social media.
Serves as the primary social media manager, overseeing the social media editorial calendar and developing content and campaigns.
Co-manages College of Veterinary Medicine webpages to ensure high standards for quality, efficiency, design, and content.
Develops and executes a comprehensive social media strategy aligned with the college’s strategic goals, vision, and brand.
Monitors social media accounts, creates a content publishing schedule, and tracks project progress.
Conducts regular website audits to identify and address technical issues, broken links, and outdated content.
Uses data-informed recommendations to improve user experience, web performance, and search engine optimization.
Captures photo and video for multimedia communications needs.
Collaborates with marketing, admissions, development, and academic leadership to ensure consistent messaging and adherence to branding standards.
Collaborates with leadership and stakeholders in the development of marketing and communications materials, advising on best practices and strategy.
Crafts digital campaigns and content based on strategic goals and organizational objectives.
Monitors, analyzes, and reports on social media, website, and digital campaign performance using analytics tools.
Develops methods for evaluating the efficacy of digital communications and analyzing data to optimize strategies.
Maintains awareness of evolving digital platforms, algorithms, communication technologies, and industry best practices.
Serves as a communications liaison for college programs and initiatives.
Coordinates dissemination and production of communications materials, including facilitating creative services and managing review processes.
Performs other duties as assigned.