Marketing and Communications Specialist

The Ohio State University • Columbus, OH

2d • $64,900 - $76,000 • Onsite

About The Position

The Marketing and Communications Specialist for Advancement combines strategic marketing and communications, project management and collaboration skills to develop and oversee implementation of relevant, compelling and targeted marketing campaigns and materials that support the Office of Advancement at Fisher College of Business, including alumni relations, donor engagement, and stewardship. This role works in partnership with Fisher’s Office of Advancement to create actionable strategies to drive advancement and external outreach and engagement priorities for the college, including engaging external stakeholders such as alumni, donors, friends and corporate partners of the college; collaborates with Office of Advancement representatives to create strategies and deliverables that integrate marketing and communications best practices with alumni- and donor-focused initiatives from ideation to implementation including, but not limited to: pre- and post-event content, collateral, email marketing, print and digital communications and website support; ensures communications align with institutional positioning while driving awareness, participation and philanthropic impact; provides support to marketing and communications initiatives that overlap with other college units; manages Fisher’s Alumni and Friends landing page, newsroom and email newsletter; supports Fisher’s alumni advisory committees and councils through the creation of meeting collateral (agendas, informational packets, etc.), newsletters to board members, and updates to webpages.

Requirements

• Bachelor's degree in business, marketing, communications or related field of study, or equivalent experience.
• 4 years of relevant experience.
• Understanding of marketing, communications, email marketing, and project management strategies, best practices, software solutions, and other project management tools.

Nice To Haves

• Advanced degree preferred.
• 4-8 years of relevant experience preferred.
• Demonstrated experience developing brand, marketing, and communication strategies, preferably in higher education.
• Ability to think creatively and strategically, while being detail oriented and following a project from ideation through implementation.
• Expert project management skills.
• Ability to balance and prioritize multiple work streams and deliverables to ensure deadlines are met.
• Ability to maintain composure in a fast-paced environment.
• Ability, work experience, and knowledge of design principles.
• Professional demeanor and customer service mindset, including the ability to build collaborative working relationships.
• Experience working on a small, collaborative team with limited resources to execute team goals.

Responsibilities

• Develop and oversee implementation of marketing campaigns and materials to support the Office of Advancement.
• Create actionable strategies to drive advancement and external outreach and engagement priorities.
• Engage external stakeholders such as alumni, donors, friends, and corporate partners.
• Create strategies and deliverables integrating marketing and communications best practices with alumni- and donor-focused initiatives.
• Ensure communications align with institutional positioning while driving awareness, participation, and philanthropic impact.
• Provide support to marketing and communications initiatives that overlap with other college units.
• Manage Fisher’s Alumni and Friends landing page, newsroom, and email newsletter.
• Support Fisher’s alumni advisory committees and councils through the creation of meeting collateral, newsletters, and webpage updates.

Benefits

• The target hiring range for this job profile (S3) is $64,900 - $76,000. The actual salary paid to an individual will vary based on multiple factors, including but not limit to, education, years of experience, internal equity, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level