Marketing Coordinator (Marketing Communications Professional II)

Sonoma State University•Sonoma, CA

3d•$5,178 - $7,543•Onsite

About The Position

Under general supervision of the Associate Director of Marketing, Digital Engagement and Brand Strategy, the Marketing Coordinator creates engaging content and develops, coordinates, and implements integrated marketing and communications plans that support student recruitment, retention, brand awareness, and community engagement for the university. Working independently and collaboratively on most day-to-day assignments with general supervision, this position serves as a marketing liaison for assigned campus departments and programs, coordinating marketing initiatives from concept through implementation while ensuring alignment with university priorities, brand standards, accessibility requirements, and marketing and communications best practices with accountability for own work results. This position collaborates with university leadership, faculty, staff, students, and external partners to develop effective marketing campaigns and continuously improve marketing performance through data-informed decision-making. The position requires significant collaboration, both internally and externally, and is responsible for executing considerable judgment and discretion in ensuring communications and processes promote engagement and inclusive strategies are incorporated. The Advancement Division is a fast-paced, high energy, and collaborative work environment where teamwork, collegiality, and customer service are essential for success. The successful candidate must be detail-oriented, have a strong service orientation, and possess a can-do attitude toward their work in support of the Advancement Division's overall goals. Every member of the University Advancement team plays an integral role in creating meaningful and positive experiences for our students, donors, alumni, prospective students, and community partners. Whether advancing philanthropic support, strengthening lifelong relationships with our alumni, supporting student success, or inspiring future Seawolves to choose Sonoma State, each team member contributes to building lasting relationships that reflect the university’s values.

Requirements

Equivalent to a bachelor's degree in a related field and two years of relevant experience.
Strong written and verbal communication skills.
Solid foundation in grammar, spelling, and the composition of various communication vehicles.
Advanced proficiency with computers and Microsoft Office Suite (Word, Excel) required.

Nice To Haves

Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Bachelor's Degree in Business Administration/Marketing/Communications and Media Studies or a related field highly preferred.
Higher education experience highly preferred.
Knowledge of Google Suite, Photoshop, lnDesign, Adobe Creative Suite, web publishing software, and the ability to use a variety of software for demographic analysis and surveys to support marketing efforts is preferred.

Responsibilities

Creates engaging content.
Develops, coordinates, and implements integrated marketing and communications plans that support student recruitment, retention, brand awareness, and community engagement for the university.
Serves as a marketing liaison for assigned campus departments and programs, coordinating marketing initiatives from concept through implementation.
Ensures alignment with university priorities, brand standards, accessibility requirements, and marketing and communications best practices.
Collaborates with university leadership, faculty, staff, students, and external partners to develop effective marketing campaigns.
Continuously improve marketing performance through data-informed decision-making.
Executes considerable judgment and discretion in ensuring communications and processes promote engagement and inclusive strategies are incorporated.