Marketing Specialist

Kinsmen Group • Houston, TX

11h

About The Position

Kinsmen Group is seeking a driven, creative, and highly organized Marketing Coordinator to support our rapidly growing software and consulting business. This role will serve as a brand champion and execution partner across Kinsmen AI and our strategic partner solutions.
Reporting directly to the VP of Sales & Marketing, this individual will play a key role in driving go-to-market execution, strengthening brand presence, coordinating campaigns, and supporting revenue-generating initiatives.
This is a high-impact, cross-functional role working closely with Sales, Strategic Consulting, Customer Success, Product Development, and the BDR team to ensure marketing efforts directly support pipeline growth and recurring revenue expansion.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. Equivalent professional experience in B2B marketing environments will also be considered.
• At least 4–8 years of B2B marketing experience in technology, software, or consulting environments.
• Experience supporting product marketing and go-to-market initiatives for software, SaaS, or AI-driven solutions.
• Strong project management skills with the ability to coordinate multiple initiatives simultaneously.
• Experience with CRM systems and campaign tracking (Salesforce preferred).
• Hands-on experience with Canva, Overloop, ZoomInfo, Aircall, and LinkedIn (preferred).
• Experience building and managing a professional LinkedIn and social media presence.
• Strong analytical skills with the ability to manage reporting, dashboards, and KPI tracking.
• Exceptional written and verbal communication skills.
• Ability to operate independently while collaborating closely with cross-functional teams.
• Proficiency with Microsoft Office, Teams, and SharePoint.

Nice To Haves

• Familiarity with partner marketing and channel-driven campaigns preferred.

Responsibilities

• Serve as a brand champion, ensuring consistency and excellence across all marketing materials and communications.
• Create and manage marketing assets, including presentations, one-pagers, social content, case studies, and event materials that reflect Kinsmen’s commitment to excellence.
• Partner with Customer Success to coordinate and promote the annual KINECT customer event.
• Work closely with the BDR team to support outbound campaigns, messaging, and sequence coordination.
• Build and manage outbound sequences in Overloop in alignment with sales initiatives.
• Maintain ZoomInfo data quality and campaign targeting support.
• Coordinate Salesforce campaign reporting and own marketing KPI dashboards.
• Track and report weekly marketing KPIs to support pipeline visibility and revenue forecasting.
• Coordinate and support trade shows, webinars, partner initiatives, and strategic marketing efforts.
• Support public relations efforts, including press releases, award submissions, partner announcements, and media outreach coordination.
• Manage branded merchandise strategy, sourcing, and inventory to support events, customer engagement, and brand visibility.
• Assist with any strategic or operational marketing needs to help move the Sales & Marketing organization forward.

Benefits

• Be part of a rapidly growing software and consulting company redefining industrial data through AI.
• Work directly with executive leadership and play a visible role in revenue growth.
• Opportunity to shape brand presence and support multi-million-dollar digital transformation initiatives.
• A culture that values passion, integrity, excellence, and enjoying the journey together.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level