Marketing Specialist

Oklahoma's Credit Union•Oklahoma City, OK

2d•Onsite

About The Position

Oklahoma's Credit Union (OKCU) has been serving Oklahomans for over 60 years, focusing on helping individuals achieve economic independence through responsible saving and borrowing. With over half a billion dollars in assets and more than 135 employees, OKCU provides extensive branch access across Oklahoma and nationwide. The credit union serves over 46,000 members, offering benefits like low/no fees, higher deposit rates, and low loan rates. OKCU provides a comprehensive training program to help employees find a career path and offers a robust benefits package. The ideal candidate for this role cares about their community, seeks efficiency, values accountability, and enjoys helping people manage their money. OKCU emphasizes a people-first, profit-secondary culture.

Requirements

Must be proficient with design-related programs, including InDesign, Photoshop, Illustrator and Acrobat.
Bachelor’s degree in Marketing or a related field, or a combination of education and experience in a similar position.
At least 2 years of professional hands-on experience in a marketing role.

Responsibilities

Provide outstanding service and contribute to overall team effort.
Maintain an in-depth understanding of credit union products and services to effectively communicate value to members and target audiences.
Ensure all marketing activities comply with credit union policies and procedures.
Build, execute, and manage multi-channel digital and traditional campaigns through the project lifecycle to achieve target outcomes.
Compose internal communications and deliver training to ensure staff understands marketing campaigns and products.
Conceptualize, design, and produce promotional materials such as flyers, ads, brochures, logos, signage, emails, social media, events, and displays.
Write and edit compelling, accurate copy for marketing materials, website, campaigns, and press releases.
Ensure that all content is aligned with OKCU’s brand’s identity.
Continuously monitor marketing trends to identify opportunities for innovation and differentiation, keeping the credit union competitive in the marketplace.
Analyze and report campaign performance against key objectives, providing actionable insights to stakeholders.
Independently coordinate credit union events, including overseeing logistics, managing registrations, coordinating with vendors, creating agendas, and creating marketing collateral.
Support the marketing department by creating and executing strategies for email, events, social media, and content marketing.
Maintain and update content on OKCU website, ensuring accuracy and alignment with marketing strategies.
Act as primary point of contact for internal customers initiating work within the department or checking the status of jobs already in progress.
Develop and execute strategic social media plans to enhance brand visibility and engagement.
Implement and manage tactics for reputation management, ensuring a positive online presence by responding to reviews and monitoring sentiment.