Marketing Specialist

PRAB•Kalamazoo, MI

About The Position

The Marketing Specialist position is responsible for transforming completed projects into customer proof points, maintaining a consistent content presence across blogs and social media, and ensuring marketing's CRM and budget data are accurate and current. This role involves close coordination with the Installation team, Sales, and third-party marketing partners. The Marketing Specialist reports to the Marketing Manager.

Requirements

Dedication to excellence and quality output.
Excellent written communication skills, with demonstrated ability to write clean, engaging copy for blogs, social media, and customer-facing summaries.
Comfortable initiating and conducting phone or video conversations with customers, including scheduling and light interviewing.
Naturally organized and self-motivated, with strong attention to detail across multiple concurrent projects and deadlines.
Working knowledge of or ability to quickly learn the ZOHO CRM (or a comparable CRM) for tracking leads and deal stages.
Experience with budget tracking and spreadsheet-based reporting.
Familiarity with social media platforms and basic content publishing workflows.
Work independently and effectively under tight deadlines.
Ability to prioritize tasks when many are given and escalate when necessary.
Be a team player who supports co-workers and management.
Excellence in communication with people from various parts of the company, customers, and outside marketing partners.
Professional, personable manner suited to representing the company directly with customers.
Jr. Level: Minimum 2-year relevant degree in marketing, communications, or journalism/public relations with 2 years minimum applicable business experience.
Sr. Level: Minimum 4-year relevant degree in marketing, communications, or journalism/public relations with 5 years minimum applicable business experience (4yr degree requirement may be waived by the Marketing Director for outstanding performance at the Jr Level).

Nice To Haves

Experience in marketing B2B with a manufacturing background preferred.
WordPress experience preferred.
Trade show management experience a plus, including booth logistics, vendor coordination, pre-show promotion, lead capture, and post-show follow-up.
Basic familiarity with SEO/AEO fundamentals (keyword usage, meta descriptions) desired but not required.

Responsibilities

Coordinate with the Installation team and the assigned salesperson to identify when an installation has been completed and is ready for customer follow-up.
Reach out to the customer contact, schedule a call, and conduct a satisfaction survey or short interview.
Write a clear internal summary of customer feedback and results, and share it with the appropriate internal teams (Sales, Service, Leadership).
Draft blog posts, social media posts, and other content based on customer testimonials for publication.
Identify which testimonials have case study potential, and manage the process with the company's external third-party marketing partner to produce full case studies.
Maintain a running tracker of testimonial/case study status so nothing stalls between stages.
Write blog posts, social media posts, and similar marketing content in support of SEO/AEO and brand strategy.
Follow established content standards, including focus keywords, meta title/description limits, and standard blog structure.
Repurpose testimonials, case studies, and product updates into multiple content formats (blog, social, email, etc.).
Coordinate content scheduling and publishing with the Marketing Manager.
Support light editing, proofreading, and formatting marketing materials as needed.
Track and report on the marketing budget, coordinating with the Marketing Director and accounting as needed.
Monitor and update lead conversion and deal-stage data within Zoho CRM across the full Opportunity pipeline.
Maintain accurate CRM records to support pipeline visibility and reporting for Sales and Marketing leadership.
Assist with general marketing administrative tasks: scheduling, vendor coordination, document organization, and other support as needed.
Flag data gaps, stalled deals, or process breakdowns to the Marketing Director.
Support trade show coordination as needed, including booth logistics, vendor and shipping coordination, and lead capture and follow-up.
Help monitor competitor activity and share relevant news or changes with the team.
Complete other needed requirements assigned by the Marketing Manager.