Marketing Specialist
About The Position
Binary Stream is seeking a Marketing Specialist to join their Marketing team. This role will focus on driving new customer acquisition and supporting partner marketing efforts through the execution of digital campaigns, events, and trade shows. The Marketing Specialist will report to the VP of Marketing and will be responsible for supporting the marketing team's execution across various initiatives, including campaigns, partner marketing, events, and email marketing. A key aspect of this role is ensuring accurate tracking and measurement within HubSpot. The ideal candidate will have a keen eye for detail and a strong understanding of the data and systems that enable effective campaign execution and measurement.
Requirements
- 3+ years of experience in digital marketing, marketing specialist, or a related B2B role
- Experience working in a B2B SaaS or technology company environment
- Experience supporting campaign execution across multiple channels (digital, email, events)
- Familiarity with HubSpot or a similar marketing automation platform, and CRM systems
- Experience planning or executing trade shows, events, or webinars
- Comfortable working with data, dashboards, and performance metrics
- Strong attention to detail, a team-first mindset, and ability to manage multiple priorities
Nice To Haves
- Experience working in partner or channel-driven marketing environments
- Familiarity with ERP, Microsoft Dynamics, or the broader Microsoft ecosystem
- Experience with marketing operations, automation, or lead lifecycle management
Responsibilities
- Support execution of marketing campaigns across the team, helping coordinate timelines, assets, and channel setup
- Support paid media efforts as needed, including campaign setup and performance tracking
- Help ensure campaigns are well coordinated and consistently tracked in HubSpot
- Support execution of partner and co-marketing campaigns, from setup through reporting
- Help coordinate partner marketing assets, campaign timelines, and shared program logistics
- Build and deploy marketing emails that support campaigns, events, and nurture programs
- Manage segmentation, quality assurance, and performance optimization to improve engagement
- Own coordination and execution of trade shows and events from planning through follow-up, including logistics, booth activation, and on-site presence
- Ensure lead capture, campaign tracking, and post-event reporting are in place
- Contribute to dashboards and reports across HubSpot, CRM, and paid platforms
- Provide insights on campaign performance and support attribution tracking across channels
- Help manage HubSpot campaign setup, segmentation, and workflows in support of team-wide programs
- Support lead routing and data consistency in partnership with Sales Operations
- Support adoption of marketing tools, naming conventions, and reporting standards
Benefits
- 3 weeks of paid vacation
- Extended health and dental benefits
- Health and personal spending accounts
- Professional development funds
- RRSP program and stock options
- Annual performance bonus
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
