Marketing Specialist

Century Communities, Inc. • Alpharetta, GA

10d

About The Position

The Marketing Specialist executes marketing strategies to drive engagement and sales for Century Complete’s new home communities. This role involves working with the Marketing Director and Managers to execute regional marketing plans, maintain brand standards across digital platforms, support creative development, manage marketing collateral, oversee promotional item inventory, direct signage vendors, coordinate social media efforts, implement special marketing projects, schedule e-blasts, ensure deliverable timelines are met, support event planning, maintain vendor relationships, and coordinate photography for new communities. The role may also involve attending industry events and performing other assigned duties.

Requirements

• Knowledge of sales and marketing concepts.
• Strong verbal and written communication skills.
• Ability to operate in a high-energy, high-intensity, rapidly evolving environment.
• Data-driven with strong analytical skills.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, and supervisory personnel.
• Excellent organizational skills and detail-oriented.

Nice To Haves

• Previous residential homebuilding Marketing experience is strongly preferred.

Responsibilities

• Work with the Marketing Director and Marketing Managers to execute region marketing plans and budget.
• Maintain brand standards for Century Complete’s digital front porch, including Thursday lot release, digital presence review photo additions, banner updates for online syndicators, and overall troubleshooting and website ticket requests.
• Support the creation of creative briefs for the corporate marketing team to create deliverables supporting marketing campaigns and community sales needs. Submit Creative Briefs for promotional landing pages and maintain the Division’s presence on CenturyCommunities.com.
• Manage marketing collateral requests from the on-site sales teams, monitor CMP Marketing’s inbox, and distribute marketing tasks per region owner.
• Manage Century Complete’s promotional item inventory, ordering, shipping, and approval process.
• Provide direction to vendors for permanent and temporary signage.
• Coordinate division-specific social media account posts, working with the Content Specialist. Act as the social media liaison for Marketing and Regions.
• Special marketing project implementation, including new marketing tactics and add-on digital campaigns through syndication partners.
• Schedule targeted e-blasts through (CRM system), maintaining marketing strategic plan timeline.
• Meet with Century Complete Marketing Account Managers to ensure deliverables and scheduling objectives are met.
• Support the planning and executing of special events, including new community grand openings, re-launch events, and Realtor events.
• Maintain vendor relationships.
• Coordinate interior and exterior photography of new communities for use in company marketing materials including social media, eblasts, and the website.
• May attend industry-specific events, expos, etc., and new community grand openings and events.
• Perform other duties as needed or assigned.

Benefits

• Resources, opportunities, and benefits needed to build successful, rewarding careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level