Marketing Specialist

WakeMakers•Bend, OR

32d

About The Position

This role is responsible for executing key marketing initiatives while also ensuring our product catalog delivers a best-in-class shopping experience. The ideal candidate thrives in both creative and analytical environments, is highly organized, and takes pride in delivering high-quality work across multiple channels. This is a hands-on execution role with ownership over two critical areas of the business: Marketing Execution and Merchandising Excellence. As a Marketing Specialist at WakeMAKERS, you will focus on two primary areas: Marketing Execution and Merchandising. For Marketing Execution, you will support marketing initiatives across all core channels to drive traffic, engagement, and revenue growth. For Merchandising, you will own and continuously improve the quality and performance of the WakeMAKERS product catalog.

Requirements

Critical thinking: The ability to problem solve, prioritize and look at the big picture are critical.
Team player: Integrate well with the team, be a cheerleader when needed, but also hold the team accountable.
Work in a fast paced environment and maintain focus on priorities with constant distractions.
Embrace Technology: We are a technology company, so being open, and comfortable utilizing technology solutions is critical.

Responsibilities

Execute campaigns across email, paid search (SEM), organic search (SEO), social media, print, referral programs, and ambassador initiatives
Coordinate campaign calendars and ensure timely deployment of all marketing efforts
Monitor and report on key performance indicators (KPIs) across channels, identifying trends and opportunities for optimization
Assist in content creation and campaign messaging aligned with brand voice and seasonal strategy
Collaborate with internal teams to align marketing efforts with product launches, promotions, and inventory priorities
Create and maintain product descriptions that are accurate, compelling, and SEO optimized
Manage product imagery, ensuring consistency, quality, and completeness
Build and enhance product detail pages with attribute blocks, content sections, and supporting media
Maintain and improve product finder tools and filtering systems to enhance the customer shopping experience
Ensure all product listings represent best-in-class standards for usability, clarity, and conversion
Identify gaps or opportunities within the catalog and take initiative to improve them
Be a problem solver to prevent fires. We don’t want to be firefighters, we want to be fire preventers
Be committed to establishing standards and holding yourself and other team members accountable
Practice Kaizen to make sure we are continually improving all processes
Own all aspects of the product catalog and product merchandising, product attributes, image uploads and other product related content
Assist in development and lead the implementation of long-term strategy for each of the top-level product categories based on the projected growth opportunities
Work with Marketing and Purchasing teams to develop sell-through strategies for underperforming categories and SKUs
Work with the Purchasing Team to expand the product offering in an efficient way throughout product categories
Write unique and compelling copy that is optimized for SEO for all products in the catalog
Collaborate with the Marketing and Purchasing Teams to create key media pieces (video, photos, resource section content) for top-selling SKUs in each product category
Manage the company’s strategy, listing, promotion and performance on online marketplaces – e.g. Amazon, eBay
Oversee product creation and product lifecycle management
Optimize online navigation, search filters, product sorting rules and overall site presentation based on a data driven approach (click funnels, traffic, conversion, etc.)
Optimize product sell-through using merchandising tactics to drive revenue and conversion growth
Manage and optimize top performing landing pages and categories.
Identify ways to improve the customer experience
Prepare a monthly report on KPIs listed below; including analysis and proposing recommendations
Ensure that all site product content is current, relevant, accurate, engaging and optimized for organic search
Lead internal technology initiatives to make all aspects of merchandising easier and more efficient, including ownership of integrations and 3rd party resources
Stay up-to-date with current and developing eCommerce merchandising trends, research and analyze the competitive landscape.