Marketing Specialist

Rennco•Homer, MI

6d•Onsite

About The Position

Rennco, a ProMach company based in Homer, Michigan, is seeking a Marketing Specialist to help drive growth and strengthen our brand. In this role, you will use your writing and digital marketing skills to create compelling content, support integrated campaigns, and deliver customer-facing programs that generate visibility and lead generation. Your work will have direct impact on our business and our customers. This is a great opportunity to join a growing organization, build your skills, and help shape the future of packaging automation. This is an exciting opportunity to join a growing organization in a dynamic industry. You will be challenged, supported, and recognized for your contributions as you help improve packaging performance for customers and shape the future of automation.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
3+ years of experience in marketing, with a focus on digital marketing, content creation, or campaign execution
Strong writing and editing skills with the ability to create clear, compelling marketing content
Experience supporting or executing integrated marketing campaigns across digital, events, public relations, and advertising
Proficiency in digital marketing tools and platforms, including website content management, email marketing, and social media
Working knowledge of SEO, paid media, and marketing analytics to support lead generation efforts
Experience with CRM systems and marketing automation tools preferred
Ability to manage multiple projects, prioritize work effectively, and meet deadlines in a fast-paced environment
Strong collaboration skills with the ability to work effectively with cross-functional teams, including sales and product teams
High attention to detail with a focus on accuracy and brand consistency
Self-motivated with a proactive, problem-solving mindset

Nice To Haves

Interest in manufacturing, automation, or B2B marketing environments is a plus

Responsibilities

Plan, execute, and measure integrated marketing campaigns across digital, events, public relations, and advertising to drive awareness, lead generation, and customer engagement
Lead digital marketing strategy, including website content, SEO, PPC, email, social media, and marketing automation to support demand generation
Develop and manage marketing collateral and content, including brochures, presentations, videos, photography, case studies, and thought leadership materials to support sales and brand growth
Oversee public relations efforts, including press releases, articles, and media outreach, to strengthen brand visibility and industry presence
Manage relationships with external partners, including agencies, media outlets, and trade publications, and coordinate advertising placements and materials
Support product launches and aftermarket marketing initiatives to drive revenue growth across both new and existing customer segments
Plan and execute trade shows and events, including logistics and pre-, during-, and post-event marketing and reporting
Collaborate with sales and product teams to align marketing efforts, improve CRM utilization, and support business objectives
Manage the marketing budget in partnership with senior leadership to ensure effective allocation of resources
Maintain consistent brand standards across all channels, including print, digital, and on-product applications