Marketing Specialist

FVCBANK

About The Position

Under the direction of the Chief Deposit Officer, the Marketing Specialist is responsible for developing and executing the full digital and direct marketing and communications plan for FVCbank. The goal is to achieve superior customer engagement, website traffic, and revenue by strategically utilizing all aspects of social media and other marketing roadmaps.

Requirements

Two-three years of marketing experience or a bachelor’s degree in a related field
Strong written/verbal communication skills
Experience in executing multi-channel integrated campaigns tied to overall brand awareness
Strong computer skills. Proficiency in Microsoft Office, WordPress and a graphic design tool is expected
Innovative and self-motivated
Knowledge of online marketing, digital ad campaigns and a strong understanding of major marketing channels and platforms
Detail and customer oriented with excellent organizational abilities
Ability to sit, stand, kneel and bend for extended periods of time
Must be able to operate a computer keyboard, mouse, and other computer components
Ability to converse and exchange information with customers and all levels of staff within the organization
Ability to observe, perceive, and identify data
Ability to travel via air, rail, automobile, and/or bus

Responsibilities

Develop marketing and communication strategies including signage requirements, product and service brochures, implementing management plans, etc.
Develop and execute promotions and events
Lead and execute strategies across multiple channels including customer emails, direct mail, web/digital properties, and social media
Generate, edit, publish, and share daily content (including blog posts, press releases, social media and website copy)
Develop metrics and measurements plans for marketing campaigns to track effectiveness and ROI
Develop content for multimedia materials to align with business goals. Basic graphic design knowledge is expected. The Marketing Specialist will be responsible for creating graphics, flyers, signage, brochures and other advertisements
Assists in the product and services development to ensure customer satisfaction and financial institution profitability
Marketing and community outreach strategy planning and coordination for the bank’s target markets
Market analysis for the target communities
Researching cutting-edge marketing products or services relevant to the industry and providing feedback to the Chief Deposit Officer
Reviews all advertising materials for correct terminology
Coordinates advertising projects, staying within established budgets and maintaining accurate records
Coordinates branch openings and financial institution participation in community events
Oversees all initiatives for the Bank’s brand
Other duties as assigned