Marketing Specialist (ACPE)(PCN 050215)

State of Alaska•Anchorage, AK

2d•Onsite

About The Position

The Alaska Commission on Postsecondary Education (ACPE) is recruiting for a Marketing Specialist to join our Communications and Outreach team. The successful applicant will create marketing content for ACPE’s education loans, scholarship and grant programs, and Outreach resources. The Marketing Specialist will manage all of ACPE’s social media platforms, identify and develop strategic stakeholder content to inform and improve awareness and connection to ACPE, in support of ACPE’s Strategic Plan, Mission, and Vision. ACPE values continuous learning and growth. ACPE hires engaged candidates who are willing to expand their knowledge and stills, and is willing to train the right candidates. ACPE is the State's postsecondary education agency, promoting access to, and success in, education and career training after high school. Our Anchorage office is conveniently located on Bragaw Street, with convenient access to public transportation, ample parking, shopping, and more. Positions with the Commission are eligible for all State of Alaska health care, leave and retirement benefits.

Requirements

Baccalaureate degree in related marketing/communications field or four years of relevant professional experience.
Directly relevant experience may be substituted for the education requirement on a year-by-year basis.
Knowledge of marketing elements, such as SEO, social media, marketing research methods.
Knowledge of marketing data analytics & tools.
Knowledge of current state and national trends in higher education.
Knowledge of current state and national trends in social media development and implementation.
Knowledge of education challenges/barriers for low-income and first-generation college going students, especially those unique to Alaska, its rural communities and its native populations.
Skills in effective communications, both written and oral, including written summaries and analyses of complex information.
Skills in fostering and maintaining positive and professional interpersonal relationships with both internal and external stakeholders.
Skills in prioritizing, persuasion, and negotiation.
Skills in problem identification and resolution.
Skills in MS Office.
Skills in marketing software (Adobe Creative Suite) applications (Web analytics, Google Adwords, etc.).
Skills in developing and maintaining relationships with internal and external partners.
Skills in understanding and interpreting communications and applying appropriate policies, regulations and laws.
Ability to perform job functions responsibly, take initiative and develop ideas with supervisor and co-workers.
Ability to professionally and accurately represent ACPE, our programs, and partners.
Ability to articulate the value of postsecondary education.
Ability to collaborate across agency marketing/outreach and external stakeholders in support or ACPE’s strategic plan.
Applicants who have any type of educational loan with the Commission must be current in payments to be considered for employment.

Nice To Haves

Preference will be given to applicants meeting the degree requirement.

Responsibilities

Create marketing content for ACPE’s education loans, scholarship and grant programs, and Outreach resources.
Manage all of ACPE’s social media platforms.
Identify and develop strategic stakeholder content to inform and improve awareness and connection to ACPE, in support of ACPE’s Strategic Plan, Mission, and Vision.
Perform high level analysis of data; identify trends and develop charts/graphs to visually represent information.
Develop strategic content and schedule implementation.
Manage content and agency engagement.
Inter-agency and external stakeholder campaign coordination.
Perform job functions responsibly, take initiative and develop ideas with supervisor and co-workers.
Professionally and accurately represent ACPE, our programs, and partners.
Articulate the value of postsecondary education.
Collaborate across agency marketing/outreach and external stakeholders in support or ACPE’s strategic plan.

Benefits

Health insurance, which includes employer contributions toward medical/vision/dental.
Employer paid Basic Life Insurance with additional coverage available (amount depends on Bargaining Unit).
Optional Insurance Benefits: Group-based insurance premiums for: Term life (employee, spouse, or qualified same sex partner, and dependents), Long-term and Short-term disability, Accidental Death and Dismemberment, Long-Term care (self and eligible family members), Supplemental Survivor Benefits.
Employee-funded flexible spending accounts for tax savings on eligible health care or dependent care expenses.
Membership in the Public Employees Retirement System (PERS) – Teachers’ Retirement System (TRS).
Matching employer contribution into a defined contribution program (new employees).
Employer contribution into a defined benefit of defined contribution program (current employees).
Contributions to the Alaska Supplemental Annuity in lieu of contributions to Social Security.
Option to enroll in the Alaska Deferred Compensation Program.
Personal leave with an accrual rate increase based on time served.
Twelve paid holidays a year.