Marketing Specialist

Rise Broadband•Irving, TX

3h•Onsite

About The Position

The Marketing Specialist will be responsible for developing and executing marketing strategies to support growth objectives. This role involves creating marketing materials, managing vendor relationships, supporting community outreach and public relations, executing local market activations, and managing social media strategy. The specialist will collaborate with internal teams and external partners to ensure successful campaign execution and effective allocation of marketing spend.

Requirements

Proficiency in Adobe Creative Suite (and related creative tools).
Experience in developing and executing social media strategy.
Experience in managing marketing collateral and vendor relationships.
Experience in community outreach and public relations support.
Experience in event planning, sponsorships, and local market activation.
Ability to manage budgets and analyze performance metrics.
Strong market analysis and competitive research skills.
Excellent communication and collaboration skills.
Experience with social media content calendars and campaign planning.
Experience in creating and delivering creative assets for social campaigns.
Ability to monitor performance metrics and optimize strategy.
Experience partnering with Sales and Product teams.
Experience coordinating with agencies and external vendors.
Experience supporting marketing budget planning and reporting.

Nice To Haves

Video editing and formatting skills for social media, digital advertising, and promotional campaigns.

Responsibilities

Create and update marketing materials including print collateral, digital ads, social media assets, flyers, direct mail pieces, and promotional signage.
Utilize Adobe Creative Suite (and related creative tools) to design and edit branded marketing materials.
Lead creative asset preparation and delivery for campaign execution, coordinating across internal teams and external partners.
Develop content for social media channels and digital marketing campaigns.
Edit and format video content for social media, digital advertising, and promotional campaigns.
Manage ordering, production, and inventory of marketing collateral and branded merchandise.
Manage relationships with print vendors, promotional suppliers, and fulfillment partners.
Track marketing inventory and maintain organized distribution of materials.
Lead planning and coordination of community engagement initiatives.
Build and maintain relationships with local municipalities, chambers of commerce, community boards, and neighborhood organizations.
Create, update, and manage media contact lists for local public relations efforts.
Manage press release distribution and public relations coordination for market launches and expansion efforts.
Research, evaluate, recommend, and execute local events, sponsorships, and community partnership opportunities.
Lead sponsorship activations and event participation to maximize brand visibility and local engagement.
Manage budgets for events, sponsorships, and community outreach activities.
Analyze performance and provide reporting on local marketing initiatives and community engagement outcomes.
Conduct market analysis and competitive research to inform growth strategy.
Develop and execute social media strategy aligned with brand and growth objectives.
Create and manage content across social platforms, ensuring messaging consistency and audience engagement.
Own the social media content calendar, including campaign planning, cadence, and cross-channel alignment.
Develop and deliver creative assets for social campaigns (organic and paid).
Monitor performance metrics and optimize content strategy based on engagement, reach, and conversion data.
Partner with Sales and Product teams to align go-to-market initiatives and support revenue goals.
Coordinate with agencies, external vendors, and marketing technology platforms to support campaign execution.
Support marketing budget planning, allocation, and performance reporting.
Share marketing performance insights and recommendations with marketing leadership.