Marketing Specialist - Workwear & Performance Bracing

Boa Technology•Denver, CO

12h•Hybrid

About The Position

BOA® Technology builds the scientifically proven and patented BOA® Fit System. BOA partners with market-leading brands to make the best gear even better. Each unique configuration is engineered with performance fit at the center to create a precise fit and better connection between an athlete and their equipment — improving performance. BOA® Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Hong Kong, Greater China, South Korea, and Japan. For more information, visit BOAFIT.COM

Requirements

Bachelor’s Degree in Marketing or related field of study
3+ years of marketing experience, including program development, planning, and execution
Proven ability to evaluate marketing programs against strategic objectives and performance metrics
Comfort and experience in providing public presentations
Demonstrated success in executing measurable marketing plans
Ability to influence and collaborate effectively with both internal and external stakeholders
Excellent writing skills, including the ability to communicate brand standards and inspire consumers
Strong organizational and project management skills, with the ability to prioritize in a fast-paced environment
Proven ability to collaborate and build relationships with diverse, global teams
Willingness and ability to travel domestically up to 25%

Nice To Haves

Experience in similar or related industries to our segments (Workwear & Performance Bracing)

Responsibilities

Reflect and role model BOA’s vision, values and Leadership Model and demonstrate passion for our mission across the Marketing team and rest of the organization
Execute against the Americas strategic marketing plan that drives the company’s trade and consumer strategies while establishing KPIs to measure impact and optimize performance
Drive alignment and integration of brand, trade, and consumer marketing across the Americas Commercial and PPID teams
Ensure consistent implementation of BOA's brand standards, ensuring appropriate voice and messaging are executed by Brand and Retail Partners in the marketplace
Support and implement Brand Partnership Marketing programs that advance Commercial and Marketing goals, including brand standards, brand partner go-to-market activations, joint marketing, product launch calendar, etc.
Lead retail education initiatives, including the development of training materials, facilitation of training, management of the Americas’ retail database, and point-of-purchase merchandising
Execute endemic media campaigns, coinciding with key product launches and key BOA storytelling
Partner with Marketing Manager to lead the BOA athlete program, including athlete management, content, and storytelling
Execute a highly targeted BOA event program that drives brand awareness connected to athletes, brand partners, key products, and retail
Partner with Content, Creative, PR and Digital teams to develop assets supporting key product launches and industry storytelling
Manage Regional Marketing budgets, including contractual obligations and external relationships

Benefits

Comprehensive healthcare plans including Medical, Dental and Vision
All plans include subsidization from BOA, with one option 100% subsidized by BOA
BOA also funds HSA accounts for enrolled employees
3 weeks PTO to start, paid family leave, sick leave, and volunteer time off
Matching 401K retirement plan
Annual cash benefits for fitness, wellness, and BOA products
Eligibility for stock options within 6 months of employment
Scholarship opportunities for further education
Flexible working schedule that includes both days at home and days in the office when needed
Learning and development opportunities
Discounts on many outdoor gear brands
Dog-friendly office