Marketing Specialist

Optima Living•Edmonton, AB

11d•Onsite

About The Position

Optima Living was founded in 2007 with a mission to provide a home-like experience in seniors housing and care. It has grown into a leading senior living and continuing care provider in Western Canada, offering various care services across Alberta and British Columbia. Optima Living focuses on People, Place, and Community, aiming to redefine aging with purpose and create joyful communities for seniors. The Marketing Specialist will oversee go-to-market launches, lead generation, strategic initiatives, and brand consistency across multiple communities, with a significant focus on digital marketing.

Requirements

3-5 years of marketing experience, with a demonstrated ability to work effectively in a fast-paced environment.
Proficiency in using essential tools, including Office 365 (including SharePoint and Teams), Monday, and Sherpa CRM.
Experience in writing detailed project briefs and campaign plans.
Strong project management skills, including setting and tracking campaign goals and results.
Exceptional attention to detail and the ability to follow brand guidelines.
Outstanding leadership capabilities, with a "results-oriented" purpose.
Experience in agency and vendor management for content creation (design and copy).
Ability to thrive independently while managing multiple location brands.
Excellent communication skills, both written and verbal.
Commitment to and support for the Vision, Mission, and Values of Optima Living.
Ability to travel to our communities and regional offices up to 25% of the time.
Clear Police Information Check
Clear Vulnerable Sector Check

Nice To Haves

Bachelor’s degree in marketing is considered an asset.

Responsibilities

Manage go-to-market launches for multiple communities in Alberta and British Columbia, delivering high-quality messaging and content that communicates their value.
Lead generation and community outreach efforts, proactively identifying opportunities to enhance our marketing strategy to attract and engage potential residents and the broader community.
Manage and execute on strategic initiatives, including market and competitor analysis, pricing analysis, and buyer personas and use cases.
Build strategies to support consistent use of brand standards internally.
Develop and manage a strong relationship with internal and external stakeholders, fostering partnerships that enhance our marketing and outreach efforts.
Collaborate with our external marketing agency to ensure deadlines and budgets are met, while also seeking creative ideas to highlight best practices in operating senior living communities and featuring residents in social media, web, and other platforms.
Leverage social media platforms to raise awareness, drive resident occupancy, and support team member recruitment efforts.
Assist in the planning and implementation of the annual marketing plan, budget, occupancy KPIs, and leasing objectives.
Maintain accurate data for reporting purposes and use statistics to evaluate sales and marketing effectiveness.
Prepare marketing and sales reports to inform decision-making and track progress toward marketing goals.
Fulfill administrative duties related to marketing, including responding to emails, voicemails, and other communications, handling requests for marketing-related products, and other tasks as assigned.
Other duties as assigned to support operational requirements.