Marketing Specialist

CSU Careers • Long Beach, CA

7d

About The Position

Under the direction of the Director of Student Affairs Communications & Marketing, the Marketing Specialist is responsible for increasing awareness, understanding, and utilization of campus support resources among students, at CSULB. This position supports and collaborates with all Student Affairs programs, with a primary focus on Beach Wellness (Counseling & Psychological Services and Rising Tides, Student Health Services, Safer, and the CAST mobile crisis team) by developing and executing strategic, data-informed, and student-centered marketing initiatives. Using current and innovative digital and print marketing strategies, the specialist creates compelling content that resonates with a college student audience, ensures consistent messaging across platforms, and leverages data and marketing best practices to effectively connect students with essential resources that support their academic success and overall well-being. The Marketing Specialist will work closely with students to write, produce, and create content for high visibility. The incumbent will stay updated on media trends in the higher education landscape and bring new and innovative ideas to CSULB. By upholding accessibility standards, supervising student assistants, and facilitating cross-departmental partnerships, the specialist contributes to the enhancement of communication efforts and the promotion of equity and inclusivity across campus. Furthermore, the incumbent provides services that are equitable, inclusive, and culturally sensitive to enhance the quality of campus life. This position uses a student centered and equity minded approach in all communication and service efforts. CSULB has been recognized as one of the Most Promising Places to Work in Student Affairs in 2024 and 2025.

Requirements

• Strong understanding of social media platforms, social media marketing strategy, and best practices for engagement.
• Excellent oral and written communication skills required to address a wide variety of audiences and constituency groups including 1:1 meetings with department leadership and departmental group meetings.
• Ability to listen and take feedback from individuals and groups and implement with accuracy, direction, address issues, etc.
• Ability to manage multiple projects and deadlines effectively.
• Strong analytical mindset with the ability to interpret data and insights to drive decision-making.
• Strong collaborative mindset and ability to work effectively with diverse stakeholders.
• Ability to establish and maintain cooperative working relationships and maintain a positive and respectful attitude.
• Knowledge of current trends in social media marketing.
• Ability to stay updated with fast-paced changes in communications industry standards.
• Excellent organizational, time management, and project management skills.
• Completes deadlines and follows outlined timelines.
• Ability to work effectively with colleagues across various units.
• Ability to consistently report to work on time prepared to perform the duties of the position.
• Working knowledge of standard safe work practices.
• Ability to communicate with an ethnically and culturally diverse campus community.
• Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures.
• Ability to contribute to a positive university experience for each and every student and assist in achieving the university's commitment to a "vision of excellence."
• Equivalent to a bachelor's degree in a related field and two years of relevant experience required.

Nice To Haves

• Professional or technical experience.
• Experience in marketing, promotion, communications, digital media, or related field.
• Progressively responsible professional experience in social media engagement and digital marketing preferred.
• Three-years experience and fluency in social media platforms including, but not limited to Instagram, YouTube, TikTok, etc.
• Experience in media production equipment and software (e.g., Adobe Creative Suite).
• Experience supervising, leading, and mentoring students/student groups from diverse backgrounds.
• Possess or be eligible to possess a valid CA Driver's License.

Responsibilities

• Marketing Strategy & Execution: Develop, implement, and oversee comprehensive digital and print marketing strategies that promote Student Affairs programs, services, and resources, with a primary focus on Beach Wellness (Counseling & Psychological Services and Rising Tides, Student Health Services, Safer, and the CAST mobile crisis team).
• Collaboration and coordination with Student Affairs/Campus Departments: Meet regularly with Student Affairs departments and campus partners to identify marketing needs and opportunities.
• Data informed marketing & assessment: Utilize available data sources such as campus surveys, website analytics, social media metrics, and engagement data to inform marketing decisions.

Benefits

• Paid Time Off: Up to 24 vacation days per year (based on employee group and/or length of service), 14 paid holidays, and 12 sick days annually with unlimited accrual.
• Health Coverage: A variety of medical, dental, and vision plans.
• Retirement Plans: Participation in the CalPERS defined benefit plan, along with voluntary savings options such as 403(b), 401(k), and 457 plans.
• Educational Benefits: Tuition fee waiver programs for eligible employees; dependent eligibility varies by employee group and bargaining unit.
• Employee Assistance Program (EAP): Confidential counseling and support services for employees and their families.
• Additional Benefits: Wellness programs, professional development opportunities, and insurance options including life, disability, and pet insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1-10 employees