Marketing Specialist

Decisely•Alpharetta, GA

21h•Remote

About The Position

We are seeking a versatile and results-driven Marketing Specialist to join our fully remote team. This role is ideal for a creative and analytical marketer who thrives in a collaborative environment and can manage the full lifecycle of marketing initiatives—from ideation to execution to performance analysis. You will help lead multi-channel marketing campaigns (such as email, digital advertising, paid media, and content marketing) with a strong focus on HubSpot marketing automation. You’ll collaborate with sales and product teams to align marketing activities with business goals, driving measurable results in brand awareness, lead generation, and client engagement.

Requirements

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
3–7 years of experience in marketing, preferably in B2B or SaaS environments.
Proven hands-on experience with ActiveCampaign and HubSpot Marketing Hub (email automation, workflows, CRM integration).
Strong copywriting, editing, and content creation skills.
Familiarity with paid media platforms (Google Ads, Meta, LinkedIn) and campaign optimization.
Data-driven mindset with experience in analytics and reporting (Salesforce experience a plus).
Self-motivated, organized, and comfortable working in a fully remote environment.
Ability to work in a fast-paced environment.
Strong in email marketing
Experience with HubSpot (we love advanced)
Experience with digital campaigns
Strong in lead generation
Strong in data analytics

Nice To Haves

Insurance or healthcare-related experience a plus.
Marketing generalist experience
Copywriting/content writing
Willingness to help: programs, events, social

Responsibilities

Plan, develop, and execute integrated marketing campaigns across email, digital advertising, social media, and paid media channels.
Write compelling marketing copy for emails, landing pages, ads, and campaign collateral.
Coordinate campaign calendars, deadlines, and deliverables to ensure timely execution.
Manage our Martech including, but not limited to ActiveCampaign and HubSpot Marketing Hub to create, schedule, and send targeted email campaigns.
Build and optimize automated workflows for lead nurturing, onboarding, and re-engagement.
Monitor deliverability, engagement, and conversion metrics to improve performance.
Help manage digital advertising campaigns across Google Ads, LinkedIn, Meta, and other platforms.
Develop and optimize ad creative, targeting parameters, and bidding strategies.
Track ROI and adjust campaigns to maximize efficiency and impact.
Collaborate with internal teams to support blog posts, newsletters, and social media content as needed.
Ensure messaging aligns with brand voice and visual identity.
Support the creation of sales enablement materials and event activations as needed.
Partner with Enterprise Sales & Inside Sales to align marketing efforts with lead generation and revenue targets.
Work with design, marketing, and product teams to ensure high-quality campaign assets.
Provide input on marketing technology improvements, processes, and integrations.