MARKETING SPECIALIST

Inteplast Group•Livingston, NJ

9d•$50,000 - $52,000•Onsite

About The Position

The Marketing Specialist is responsible for conducting comprehensive market research and analysis to support business development, sales strategy, and supply chain operations. This role involves monitoring and forecasting sales trends, measuring the effectiveness of marketing programs, and gathering data on customer preferences and market trends. The specialist will analyze competitor activities, assess pricing strategies, and utilize various data analysis tools to interpret complex information. Collaboration with internal departments and presentation of findings to management are key aspects of this position.

Requirements

Bachelor’s degree in marketing, business administration, statistics, economics, finance, communications, or a related field.
Strong Excel skills, including pivot tables, lookups, and basic data analysis.
Understanding of statistics and how to interpret trends, customer behavior, and campaign performance.
Ability to collect and interpret data.
Identify market trends and consumer preferences.
Measure return on investment (ROI) for marketing campaigns.
Present findings clearly to managers and leadership teams.
2–5 years of experience in marketing analytics, business intelligence, or digital marketing.

Responsibilities

Monitor and forecast sales trends for specific commodities and programs.
Measure the effectiveness of marketing programs and sales strategies.
Devise and evaluate methods for collecting data, including customer surveys, market studies, and industry reports.
Gather customer requirements, preferences, specifications, testing and delivery, and purchasing trends to assess customer needs, buying habits, and issues, identifying potential markets and factors which may affect product demand.
Collect data on pricing, inventory, and marketing trends related to vendors and suppliers, and assess pricing strategies.
Gather data on competitors and analyze their pricing, sales, and methods of marketing and distribution.
Analyze inventory and sales data using enterprise database systems, CRM platforms, supply chain management tools, business intelligence software, Excel, and other related statistical software.
Convert complex data and findings into understandable tables, graphs, and written reports for sales team, managers, and executive team review.
Collaborate with sales, operations, product management, and other internal departments to effectively identify and resolve market-related challenges and support cross-functional business objectives.
Attend business meetings to provide management with information and proposals concerning the promotion, prioritization, and distribution of products or services based on current supply chain and market trends.
Ensure consistent, dependable attendance and demonstrate a willingness to accommodate non-standard work hours as necessary.
Capable of effectively managing job-related stress and fostering productive workplace interactions.