Marketing Specialist

Adams Clinical

6d•$65,000 - $80,000•Hybrid

About The Position

Adams Clinical is a leading clinical trial site network committed to accelerating the development of life-changing medicines. Our mission is simple: deliver uncompromising data quality, safety, and diverse enrollment to advance healthcare. Our vision is to set the gold standard for clinical trial excellence. We believe our people make the difference. Guided by our core values—Scientific Rigor, Operational Excellence, Commitment to Sponsors and Participants, and Authentic Collaboration—we create an environment where meaningful work drives meaningful change. At Adams Clinical, you’ll find: A culture of respect, transparency, and continuous improvement, Opportunities for professional growth and learning, A team dedicated to improving lives through innovation and integrity. If you’re passionate about making an impact in clinical research and want to be part of a collaborative, mission-driven organization, we’d love to have you on our team. The Digital Marketing Specialist will be responsible for helping to achieve company growth and profitability goals via implementation of improvements to marketing campaigns, performance analysis, and support for ongoing development to company marketing strategy. This position offers significant opportunities to work closely with management and executives and to perform a crucial role at a rapidly growing company. This is hybrid position at our main location in Watertown, MA.

Requirements

1-3 years of experience in a digital marketing role
Experience managing large budgets across multiple ad platforms
Extensive hands-on experience with self-serve online ad platforms
Familiarity and comfort using Microsoft Excel
Experience using Wordpress, Squarespace, Instapage, or an equivalent content management system to design and optimize landing pages
Experience writing ad copy and executing on basic design work in Canva or an equivalent
Understanding of key digital marketing metrics (CPC, CPA, ROI, ROAS, conversion rate, etc.)
Prior experience performing full-funnel marketing analysis and cohort analysis based on lead age, platform, location, etc.
Familiarity and comfort with Salesforce functionality and reporting
Strong written and verbal communication skills
Excellent organizational and time management skills: detail-oriented, proactive, and calm under pressure
Bachelor’s degree from a 4-year college

Responsibilities

Collaborate with senior marketer and the recruitment team to achieve company goals via search, display, video, and social media advertising
Media buying: build and update campaigns in Google, Meta, Reddit, TikTok, Bing, Nextdoor, and LinkedIn self-serve ad platforms
Performance analysis: analyze and report on full-funnel advertising performance; identify opportunities for improvement and growth
Creative development: develop, create, and test ads for evergreen campaigns, as well as new studies and locations
Maintain and make suggestions for improvements to the Adams Clinical website, company listings, online participant reviews, and other web properties
Assist in management of sponsor and IRB creative approval and revision process
Stay apprised of digital trends and tools: bring new opportunities, products, and placements to the team to help grow, strengthen, and diversify ad campaigns