Marketing Specialist

Mussett Nicholas & AssociatesIndianapolis, IN
Hybrid

About The Position

Mussett Nicholas Associates (MNA) is a specialized engineering and architecture firm delivering MEP design and commissioning services for pharmaceutical, biotech, industrial facilities, and more. With offices in Indianapolis IN, Raleigh NC, and Louisville KY, MNA serves a technically demanding client base that values precision, reliability, and deep expertise. We are growing — and this role helps drive that growth. The Marketing Specialist is a senior individual contributor who owns MNA's marketing programs from strategy through execution. You understand how technical professional services firms win work — through relationships, reputation, and consistent visibility in the right places. You can write compellingly about complex engineering topics, navigate a room full of owners and facility managers, and build the systems that turn client relationships into long-term partnerships. You will operate with significant autonomy, work directly with the ownership group, and mentor junior marketing staff. This role is a fit for someone who has worked in AEC or technical professional services and knows the rhythms of the industry: the proposal cycle, the trade show circuit, the client entertainment, and the long relationship-building arcs that precede major project awards.

Requirements

  • 5–8 years of marketing experience, with meaningful time spent in AEC, engineering, construction, or a related technical professional services environment — this is the single most important qualifier
  • Demonstrated ability to own a proposal process and produce winning qualification packages
  • Strong writer — able to translate complex engineering concepts into compelling client-facing language
  • Proficiency in Adobe InDesign required; Illustrator and Photoshop a plus
  • Experience managing social media programs and interpreting analytics
  • CRM platform experience required; familiarity with Deltek or similar AEC systems a plus
  • Bachelor's degree in Marketing, Communications, or a related field is preferred — equivalent experience in AEC marketing will be given equal consideration
  • Comfortable presenting to firm leadership and participating in client-facing settings

Nice To Haves

  • Illustrator and Photoshop a plus
  • familiarity with Deltek or similar AEC systems a plus
  • equivalent experience in AEC marketing will be given equal consideration

Responsibilities

  • Lead MNA's social media strategy and execution — LinkedIn, YouTube, etc. — with data-driven content planning and regular performance reporting to leadership
  • Own proposal and qualification package production end-to-end: strategy, writing, design, and on-time delivery
  • Develop and produce video content — project spotlights, facility tours, leadership interviews — for external channels
  • Write and place journal articles, conference abstracts, and project case studies that reinforce MNA's technical reputation
  • Plan and manage MNA's annual professional engagement calendar: trade shows, industry forums, career fairs, and sponsored events
  • Develop and manage structured client follow-up programs — multi-level touchpoints coordinated across project managers, principals, and ownership
  • Conduct ongoing client and market analysis: identify shifts in MNA's target sectors and surface emerging opportunities before competitors do
  • Support ownership in preparing for client meetings, executive briefings, and pursuit strategy sessions
  • Manage CRM data integrity and produce regular pipeline and activity reports for the ownership group
  • Coordinate proactive outreach to prospect clients — research, introductory materials, and first-contact support
  • Maintain and continuously improve MNA's marketing asset library: project photography, descriptions, staff bios, and templates
  • Enforce brand consistency across all outputs; own the Adobe InDesign production workflow
  • Mentor and provide day-to-day direction to the Marketing Coordinator
  • Identify gaps in MNA's marketing infrastructure and recommend process or tool improvements

Benefits

  • High autonomy with real resources — this is not a support role, it is a program ownership role
  • Clear path to Marketing Manager as the firm scales toward 300+ staff
  • Collaborative, low-bureaucracy environment where marketing is a strategic priority, not an afterthought
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