Marketing Specialist

South Carolina Education Lottery•Columbia, SC

14h•$50,000•Onsite

About The Position

The Marketing Specialist for the SC Education Lottery (SCEL) plays a key role in developing and managing external communication initiatives that enhance our brand and engage our target audience. This position focuses primarily on SCEL’s Beneficiaries, including leading the Scholarship Ambassador Program (higher education), and provides secondary support for various functions of the Marketing Department. This position is at will and not covered by the South Carolina Employee Grievance Procedures Act.

Requirements

Bachelor’s degree, preferably in Marketing, Journalism, Communications, or other related field(s), with at least 2 years of prior, relevant, post-collegiate work experience. (Additional relevant work experience may be substituted for the required degree.)
Experience developing or executing marketing campaigns and programs.
Innovative thinker who enjoys developing marketing strategies in a collaborative environment.
Ability to anticipate potential milestones or risks and think proactively.
Understanding of a variety of digital and traditional marketing platforms.
Demonstrated ability to operate independently and efficiently, managing multiple priorities and projects simultaneously.
Strong business acumen, strategic vision and the drive to make that vision a reality.
Detail-oriented with strong interpersonal and communication skills.
Passion for creative, audience-focused marketing.

Responsibilities

Develops and manages the Scholarship Ambassador Program, identifying and highlighting individuals who have benefited from Lottery-funded educational initiatives, such as scholarship recipients.
Creates and maintains the Scholarship Ambassador Program’s beneficiary database.
Gathers and organizes data from other state agencies regarding the spending of Lottery proceeds, preparing reports for internal and external use.
Coordinates the participation of Lottery beneficiaries to attend SCEL-sponsored events, such as ceremonial first pitches, game-ball presentations, etc.
Initiates contact with school districts and higher education partners via email and/or other outreach methods to engage with students.
Assists the Brand Activation Manager in the planning and execution of events, serving as secondary contact and providing back-up support for Event Sponsorships.
Assists the Director of Marketing in negotiating and fulfilling various partnerships, serving as secondary contact and providing back-up support for Sports Sponsorships.
Assists in coordinating contracts and advertising obligations, collaborating with Legal and the Executive Office, while working closely with internal partners responsible for day‑of event operations.
Collaborates with the creative team, gathering content for our social media channels, website and other digital platforms, such as stories, imagery and beneficiary interviews.
Assists with the printing and packaging of marketing materials provided to our retailer partners.
Collaborates with the team on marketing and content strategy, participating in commercial shoots and other various advertising productions.