Marketing Specialist

HealthOne Alliance•Dalton, GA

39d•Onsite

About The Position

The Marketing Specialist assists with the execution of marketing and communications projects and supports the development and implementation of tactical marketing communications projects for the Company, including sales tools, marketing collateral, advertisements, websites, social media, community events and training materials. This role will effectively coordinate the development, design, internal approval, production, and distribution of marketing materials as assigned and champion the Company brand identity across all developed materials.

Requirements

Associate’s or bachelor’s degree in marketing or business or equivalent experience preferred
Two years’ experience with sales and marketing support
History of community involvement
Experience with Adobe Creative Cloud (specifically Photo Shop, InDesign, DreamWeaver and Illustrator)
Excellent knowledge of Microsoft Office (specifically Word, Excel, Publisher, Power Point, SharePoint, Planner, Teams, Outlook and OneNote)
Healthcare industry experience preferred
Has a working knowledge of current sales strategies for employers and individuals

Responsibilities

Creates and maintains all documents, forms, templates, and materials
Creates and maintains all aspects of social media posts, websites, marketing materials and communications with brokers, employers, members, providers, and employees
Basic graphic design work as assigned
Conducts marketing/communications research to identify and understand customer/market trends and anticipates strategic adjustments
Plans, coordinates and assists with the coordination of marketing and community events
Plans, coordinates, and assists with the coordination of printing, production, and distribution of all marketing materials
Contributes to the creation and distribution of newsletter communications to brokers, employers, providers, and employees
Coordinates and assists with marketing communications projects as assigned
Acts as a brand steward, upholding brand and trademark standards and consistency in all projects
Works efficiently and diligently to complete tasks on deadline and as instructed
Understands the Company’s products, geographic market areas, and remains informed about competitors plans, products, and marketing areas
Understands the scope and detail of projects, keeping on top of changes and implementing accordingly
Contributes to and individually responsible for adhering to department compliance with established standard policies and procedures
Contributes to the improvement of workflow processes
Assists with the monitoring and reporting of project expenses and process invoices with accounts payable
Assists and proofreads materials to support the brand (print & digital), including but not limited to collateral, tradeshows, events, websites, and social media outlets
Works with marketing leadership on product launches and promotions, photography, tradeshows/events, and sales meetings
Coordinates quotes/estimates, planning efforts, status updates and delivery schedules with outside vendors and agencies
Collaborates with the creative team and content owner(s) to develop marketing and sales materials
Maintains regular and predictable attendance
Consistently demonstrates compliance with HIPAA regulations, professional conduct, and ethical practice
Works to encourage and promote Company culture throughout the organization - waiting on this to be approved
Other duties as may be assigned