Marketing Specialist

Nadia Care•Baltimore, MD

11d•Hybrid

About The Position

Nadia Care is seeking a Marketing Specialist with solid, hands-on experience in day-to-day marketing tactics to join their team. This role involves supporting campaigns, content, and operations in a fast-paced setting, working under the guidance of the Senior Marketing Manager. The position is hybrid, requiring attendance at in-person events, primarily in the Baltimore area with occasional travel to Washington, D.C. Nadia Care's mission is to improve the pregnancy, birth, and postpartum journey for women and their families by reimagining maternity care delivery. They focus on building trust-based engagement and wrap-around support, leveraging technology for virtual engagement to meet mothers' needs for care navigation, doula support, lactation, nutrition, housing, transportation, and other social needs not typically covered by doctors' offices.

Requirements

2-5 years of work experience in healthcare marketing
Excellent English grammar, strong copywriting, and precise proofreading skills
Knowledge of social media platforms and digital marketing strategies
Creative thinking and problem-solving abilities
Strong organizational skills and attention to detail
Motivated by a mission-driven organization and passionate about healthcare
Authorized to work and located in the United States
Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred
Comfortable wearing multiple hats and rolling up your sleeves to get things done, even with lean resources
Adaptable and comfortable working on multiple projects with quick turnaround times
Possesses an entrepreneurial mindset with a drive to take initiative and solve problems independently
Biased toward action, able to execute quickly, test ideas, and iterate on the fly
Thrives in a fast-paced, rapidly evolving setting where priorities can shift quickly

Nice To Haves

Design experience is a major plus
Design experience (Adobe Creative Cloud, Figma, video editing experience)
Proficiency in Google Suite and familiarity with marketing automation or CRM tools (e.g., HubSpot)
Proficiency in project management tools (Asana, Jira, Confluence)
Hands-on experience updating and managing content on CMS platforms like Squarespace, WordPress, or Webflow, working comfortably within existing templates without needing to design or manage the site from scratch
Prior experience owning social media messaging and B2C digital marketing strategies
Marketing experience in healthcare environment

Responsibilities

Perform routine updates and minor design adjustments to existing marketing materials, ensuring brochures, flyers, and digital assets are organized, current, accurate, and aligned with brand guidelines.
Support project workflows and deadlines in Asana, maintaining and updating SOPs, growth team call scripts, field services collateral, pitch decks, and messaging guidelines.
Manage relationships with external vendors for ordering physical marketing materials, ensuring they are within budget, meet quality standards, and are delivered on schedule. Assist in setting up an online storefront for field teams.
Assist in executing marketing campaigns across multiple channels, including email, SMS, direct mail, and phone outreach.
Copywrite, create, schedule, and execute a consistent content calendar across social platforms, monitor engagement, respond to inquiries, and track performance metrics.
Lead the end-to-end process for brand giveaways and promotional merchandise, including sourcing, inventory management, and distribution logistics.
Design and maintain a library of high-performing email templates within the CRM or email marketing platform, ensuring they are visually appealing, mobile-responsive, and optimized for engagement.
Build and manage campaign tracking assets (UTM parameters, short links, QR codes) for multi-channel attribution and analytics. Calculate event and campaign effectiveness and develop marketing reporting templates.
Collaborate with program leaders to generate content for the quarterly digital newsletter, handling writing, design, proofing, distribution, and blog publishing. Maintain current website content and assist with digital projects.
Serve as the primary contact for inbound group email inquiries, responding with empathy, discretion, and professionalism, and routing emails to appropriate teams.

Benefits

Annual paid holidays off
Unlimited time off after the 90-day introductory period (Full-Time Salaried Employees)
Three weeks of paid time off after the 90-day introductory period (Full-Time Hourly Employees)
Comprehensive Health & Wellness Coverage
Medical Insurance (coverage begins the first of the following month)
Dental Insurance
Vision Insurance
Stock Option Grant
Life Insurance
Disability Insurance (Short-term and long-term coverage)
401(k) Retirement Plan