Marketing Specialist

City of Hurst.•Hurst, TX

5d•Onsite

About The Position

Under the supervision of the Public Information Officer, support the parks and recreation website and social media accounts to market various events, programs, classes, and activities. Must be available to work weekdays, weekends, and holidays for event coverage. This is a full-time position, with occasional overtime. The Marketing Specialist has limited budgetary responsibilities and ongoing public engagement and marketing responsibilities.

Requirements

Perform multiple tasks in an active environment, use good judgment, and take initiative.
Ability to be a self-starter and work with minimal supervision at times.
Ability to create creative content and graphics for web pages and social media platforms.
Knowledge of current social media trends and the ability to adapt as trends evolve.
Punctual, responsible, dependable, and professional; working effectively in a public environment.
Have a working knowledge of Microsoft Office 365 products and standard office equipment.
Advanced skills in establishing and maintaining interpersonal relationships with peers, supervisors, and community members.
Comprehend and follow written and verbal instructions.
Ability to sit for extended periods when performing administrative duties.
Ability to stand, bend, squat, kneel, push, pull, and stop while assisting with programs or events.
Associate’s degree in marketing, graphic design, or other media-related degree with at least 6 months of experience in a related marketing field.
Must have regular and punctual attendance, reliable transportation, and flexibility to work overtime as required.
Must pass a pre-employment drug screen.
Must have a valid Texas driver’s license with an acceptable driving record as defined by City policy.

Nice To Haves

Familiarity with Adobe products is preferred.
A bachelor’s degree in marketing, communication, graphic design, or a related field is preferred.
Local government experience preferred.

Responsibilities

Ensures brand consistency across all marketing and communication channels.
Collaborates with City staff on overall digital strategy, including updating website content.
Create actionable plans to grow and maintain followers through social media platforms.
Create and execute marketing plans to help increase participation in recreation classes and programs.
Works closely with the Marketing and Communication Division to collaborate on content, stay up-to-date on marketing and communication best practices, and contribute to and follow the organizational Strategic Communication Plan.
Coordinates the production of the Live & Play Activity Guide and assists with other City publications as needed.
Provides graphic design and photography support.
Assists with the management of Parks and Recreation and Senior Services social media.
Provides additional marketing support to Parks, Recreation, and Senior Services as needed.
Prepares and presents reports as needed.
Creates and distributes monthly e-newsletters for Parks and Recreation and Senior Services.
Attends meetings and events as needed, including some outside regular work schedules.
Arrives at work on time and works assigned schedule.
Adheres to Hurst’s Code of Ideals and The Hurst Way.
Fosters positive employee relations and employee morale on a City-wide basis.
Regular and timely attendance is required for this position.
Interacts professionally and respectfully with the public, coworkers, and others in the course of daily work.