Marketing Specialist

Colliers•Columbus, OH

About The Position

This role is responsible for a wide range of marketing and administrative tasks to support a team of brokers and their objectives. The position involves maintaining marketing collateral, executing email campaigns, managing property databases, and providing administrative support. A significant part of the role includes graphic design, copywriting, marketing research, event planning, social media management, and content creation for web presence. The specialist will also be involved in new business development, client retention strategies, and ensuring brand consistency across all platforms, working closely with the Director of Marketing & Research.

Requirements

Bachelor’s degree in Marketing, Communications or a related field.
Minimum of 1-2 years of business, project management, communications, marketing or real estate experience.
Experience in related efforts, including but not limited to marketing, event planning, graphic design.
Must be skilled with Microsoft Office.
Familiarity with Adobe Creative Suite (Adobe InDesign and Photoshop) preferred.
Knowledge of AP Style a plus.
Knowledge of commercial real estate and experience in commercial real estate processes a plus.
Ohio Notary Public or willingness to obtain Notary Public.
Attention to detail and a high level of accuracy required.
Strong written and verbal communication skills.
Proven ability to prioritize and meet required deadlines.
Ability to work within a team environment and able to adapt to changes quickly in a fast-paced environment.
Ability to shift back and forth between two or more tasks.
Ability to produce results with an autonomous environment, within company guidelines and have the flexibility to identify and respond to changes in priorities.
Ability to provide excellent customer service to all clients (customers, advisors and employees).

Nice To Haves

Familiarity with Adobe Creative Suite (Adobe InDesign and Photoshop)
Knowledge of AP Style
Knowledge of commercial real estate and experience in commercial real estate processes
Ohio Notary Public or willingness to obtain Notary Public

Responsibilities

Maintains constant inventory of marketing collateral (flyers, marketing books) for brokers.
Routinely send out email blasts and campaigns to further team’s brand and promote properties.
Enter and update data daily to multiple property listing databases such as COCIE, CoStar, Loopnet, Crexi and internal databases.
Support team by typing correspondence, sending documents, developing spreadsheets and updating contacts.
Schedule, plan and prepare documents, materials and presentations for broker’s meetings.
Assist in building a strong client relationship and act as a secondary point of contact for clients.
Develop marketing plan and budget in support of objectives.
Processes listing and closed deal paperwork.
Designs and produces marketing collateral such as proposals, flyers, books, and floorplans in a timely fashion in Adobe InDesign and Photoshop.
Creates powerful and creative corporate collateral using InDesign, utilizing Corporate Brand Guidelines.
Designs emails and electronic material using Corporate Brand Guidelines.
Develops and prepares proposals in close conjunction with brokers and executive leadership team.
Writes clear and concise copy for corporate marketing collateral and internal communication efforts.
Create and assist with execution of marketing plans for large scale projects such as new developments, large listings, etc.
Participate in client meetings and presentations when needed.
Pull comparables, maps, listing and sale information from databases for research requests.
Develops and maintains relationships with brokerage community and real estate vendors.
Manages and plans events as needed to promote properties, as well as creates marketing materials such as presentation boards and takeaway pieces.
Manages social media accounts such as Instagram and LinkedIn.
Shoots and edits basic video and audio for web consumption.
Leads and assists in new business development and client retention strategies.
Creates and loads web content and manages web presence on both brokerage team websites and corporate websites, updating various platforms accordingly.
Responsible for the execution of the overall brand and identity, working closely with the Director of Marketing & Research to drive the strategy and vision for marketing.
Works closely with Director of Marketing & Research on special projects and corporate initiatives.
Develops advertisements for business publications as needed.
Support and carry out activities related to the company core values of Service, Expertise, Community and Fun.
May perform other duties as assigned.