Marketing Specialist

Horizon Blue Cross Blue Shield of New Jersey•Newark, NJ

1d•$87,300 - $119,070

About The Position

This role partners in the planning, development, and execution of go-to-market strategies and marketing initiatives designed to drive customer acquisition and retention across individual and business segments. The position supports the development and refinement of the organization's value proposition, creates sales enablement resources, and leads the design and implementation of lead generation, customer engagement, and retention campaigns to achieve business growth objectives throughout the year.

Requirements

High School Diploma/GED required.
Bachelor degree preferred or relevant experience in lieu of degree.
Requires a minimum of 5-8 years of professional experience in Social Marketing/Advertising/Social Media/Project Management.
Requires experience with client management, agency relations and working with senior management a plus.
Must be proficient in the use of personal computers and supporting software in a Windows based environment, including MS Office products (Word, Excel, PowerPoint).
Must demonstrate the ability to work well within a team.
Must demonstrate professional and ethical business practices, adherence to company standards, and a commitment to personal and professional development.
Proven time management skills are necessary. Must demonstrate the ability to manage multiple priorities deliver timely and accurate work products.
Proven ability to work with little oversight and exercise sound judgment and strong problem solving skills.
Must demonstrate the ability to learn quickly and apply learning to new situations. Must exhibit flexibility to change as appropriate.
Must demonstrate the ability to effectively present information.
Ability to make effective public presentations.
Demonstrated ability to make decisions with little need for direction and to function effectively as a team-oriented, self-starter working across cross-functional lines.
Must have strong entrepreneurial business development, relationship building, and networking skills.
Must be able to share own professional insights, expertise, and knowledge to develop critical thinking across the business.

Nice To Haves

relevant experience in lieu of degree
experience with client management, agency relations and working with senior management a plus.

Responsibilities

Assists in the development of our go-to-market proposition for product and customer/market segments. Responsibilities include value proposition refinement, content strategy development, creation of sales enablement tools, lead generation and retention tactics.
Coordinate initiatives for specific b2c programs/campaigns in direct marketing, advertising, promotion, special events, collateral, web site and other means that convey a unified and distinctive leadership presence in the marketplace.
Collaborates with appropriate business partners to develop and coordinate initiatives in advertising, promotion, sponsorship, special events, collateral, web site and other means that convey a unified image in the marketplace.
Coordinate campaign process including writing creative briefs and coordination of campaign requests.
Ensures all campaigns are reviewed and approved by the relevant business partners and have strong financial justification (ROI).
Act as point of contact with outside agencies on multi-channel advertising and marketing campaigns.
Utilize market research and consumer insight data to support marketing and brand experience management strategies.
Supports Marketing Manager with oversight of advertising and marketing budgets.
Other duties as assigned.