Marketing Specialist

Guardian Life Insurance•New York, NY

10d•$59,110 - $88,660•Hybrid

About The Position

Guardian’s Marketing & Communications organization is hiring a cohort of early-career professionals eager to grow fast, contribute from day one, and build in-demand skills across digital, analytics, paid media, creative and marketing operations. This role is a strong fit for early-career talent looking for meaningful work, high-quality development, and exposure to a broad marketing ecosystem. You’ll join a collaborative, purpose-driven team that values curiosity, a bias for action, strong execution, continuous learning, and the opportunity to make an impact while building your career. This role is part of a cohort-based hiring model designed to create a more flexible and thoughtful matching process. All candidates apply to the same core role and level, and during interviews may connect with leaders across multiple marketing teams. After hire, each colleague is aligned to a primary focus area based on their experience, strengths, interests, and business needs. This approach helps create a strong match between what you do best, what you want to build next, and where the business needs support most. Focus areas may include: Digital experience and website operations, Paid media operations and execution, Marketing analytics and reporting, Marketing intelligence and insights, Campaign list management and automation, Creative and design operations support. Regardless of focus area, all roles share the same level expectations, compensation range, development path, and opportunity for growth, giving every colleague a strong foundation to learn, contribute, and advance.

Requirements

Up to 4 years of relevant experience in end to end marketing process, integrated campaigns, analytics, digital operations, communications, content development, creative or a related field
Hands-on experience one or more marketing or analytics platforms, such Adobe Workfront, Adobe Analytics, Google Analytics, content management tools, paid media platforms, creative and other marketing tools
Experience supporting campaigns, reporting, digital experiences, or operational workflows —and improving them through insight, iteration, or optimization
Strong attention to detail and comfort working within structured processes, standards, and deadlines
A bachelor’s degree or equivalent practical experience
Technology Savvy: Operate within marketing platforms (CMS, ad platforms, analytics/dashboards, workflow tools) by following defined processes and standards.
Measurement & Data Literacy: Understand common marketing metrics and can validate, interpret, and summarize results to support optimization.
Governance, Standards & QA: Apply tagging/UTM, brand/content governance, QA checks, and documentation to ensure quality and consistency.
Integrated Channel Workflow Awareness: Understands how work moves across paid, owned, earned, creative, and analytics and where their work fits.
Insight & Recommendation Support: Surfaces observations, issues, and opportunities clearly for channel owners/partners; escalates when needed.
Stakeholder Service & Delivery: Delivers reliable support to marketing partners with clear handoffs, SLAs/turnaround expectations, and responsive communication.
Must be legally authorized to work in the United States, without the need for employer sponsorship.

Responsibilities

Deliver marketing operations, analytics, content or digital support work using established tools, processes, and standards that support active business priorities
Enable the successful launch of campaigns, digital experiences, reporting, insights, or creative assets with speed, accuracy, and quality
Maintain and improve content, data, dashboards, or system inputs in line with defined standards and service-level expectations —while identifying opportunities to make processes easier, faster, or more effective
Solve clearly-scoped problems independently and apply sound judgement when escalating more complex issues
Collaborate across Marketing, Communications, Data & Technology, and the business to deliver against shared goals
Build deep familiarity of Guardian’s customers, platforms, and marketing ecosystem—and grow expertise over time